Free Standing Display Unit: How Did Pepsi Naturally Command Attention?

When people step into retail stores, their eyes automatically sweep the establishment to know where they will get the things they need. At this glance, it’s crucial for brands to stand out and be distinct. Pepsi managed this in a retail store in Thailand through a free standing display unit.

Free Standing Display Unit by Pepsi Attracts Customers in Thailand

Pepsi, one of the soda giants worldwide, is known to create unique promotional products and jaw-dropping special offers. Recently, they’ve added another asset to their wide arsenal of marketing tools and strategies. A free standing display unit that rivals its competitors in the retail market.

Free-standing unit displays are a type of point-of-sale (POS) display. They are important marketing tools as they help attract the attention of customers in most retail shops and are highly recommended to be placed in high foot traffic parts.

How Did Pepsi Free Standing Display Unit Naturally Command Attention?

1. Brand Visibility

The familiar blue colour trademark of Pepsi makes the POS display easily distinguishable from afar. Thus, it effectively promotes the brand inside the retail shop. Also, Pepsi prints its logo on both sides of the shelf which makes it even better. It’s guaranteed that anyone would know Pepsi owns the stand within the vicinity of its free standing display unit.

2. Brand Elevation

Most free standing display units easily catch the attention of customers because they are usually bespoke and different from the rest. Thus, people see the FSDU first when they come inside the store. 

Furthermore, it literally sets the brand and the products apart from its competitors. People would instantly know Pepsi is on a different level since it chooses to not be on the typical retail shelf.

3. Simple Design

We love how simple the concept and design are. It’s not flashy and not overly done, but it catches the attention of shoppers and effectively differentiates the brand’s products against its competitors. Pepsi’s POS display is simple but delivers amazing results.

4. Consumer Engagement

Naturally, Pepsi offers several soda brands under its wing. But instead of creating different POS display units for every drink, Pepsi used a single display stand for its diverse products. This allows consumers to select their preferred Pepsi products from one accessible spot.

Additionally, it’s below eye level which is comfortable for consumers to look at. Its simple design also made the products easily accessible for consumers to pick up.

What Can We Suggest For Better Promotion Results?

Though effective, we believe Pepsi would get the most out of its beverage display rack by adding these ideas below.

Shelf wobblers are marketing aids attached to a plastic strip and the retail shelf. It wobbles with the slight change in the air, giving consumers the illusion that it floats.

Since the free standing display unit houses several brands under Pepsi, a shelf wobbler or each of these brands would’ve garnered enough attention. All the while guiding and informing consumers about the brands they can find under Pepsi’s POS display.

Shelf Wobblers
QR Code Marketing

Marketing gifts are effective because it’s low-risk for consumers and they would pay for two at the price of one. It’s a guaranteed way to boost sales and spread brand awareness with brand promotional products.

One way of launching a promotional product is through a redemption program. People can scan a QR code from the label of the brand and be directed to the promotion mechanics or the brand’s website.

Here are more free standing display unit from other brands to get inspiration from:

In the promotion, Ferrero Rocher got in the festive mood through this illuminated display designed after their famous chocolates. Learn more details below:

In a drug store in China, kids and kids at heart are definitely sold into this free-standing unit that features the famous Despicable Me minions. From figurines to branded backpacks and suitcases, this promotion is definitely hard to miss.

This creative POS display in Qatar definitely traced back to its culture while catching the attention of locals and tourists alike. Read more detail here:

True to the brand’s tagline, Kitkat gave its consumers a time and place to take a break through a bench designed after the brand’s product, a uniquely shaped shelf and a big banner. See more here:

For more promotional merchandise ideas for the drinks industry, check out our work with some of the industry’s known brands by tapping the image below:

Marketing Gifts for Drinks Industry

All in all,

The importance of POS display units cannot be measured. They are great for both indoor and outdoor marketing. Depending on its materials, you can use it for short or long promo runs. It can also be run with various marketing strategies for a more engaged market.

If you want to have your very own free standing display unit, feel free to speak with us. Here at ODM, we have a lot of experience in delivering high-quality design work to our clients alongside our creative team, Mindsparkz. We specialise in the customisation of promotional products and displays such as cardboard FSDU. Contact us today to see if we can help you with any upcoming projects!

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2022-12-30T14:58:40+08:00

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