How Glenmorangie Used The Free Standing Shop Display to Their Advantage

Glenmorangie’s free standing shop display at a shopping mall in Singapore made a bold impression to shoppers with its signature color and interesting design.

Looking at the picture, we can see that the other brands were displayed on gondola shelves. It is quite difficult to differentiate one brand from the other unless customers come closer and inspect their labels. Glenmorangie stood out by using a bespoke POS display.

How Glenmorangie’s Free Standing Shop Display Set Their Brand Apart from Competitors?

• Logo: We found this free standing display unit in the drinks section of the store and what caught our attention is the replica of their logo. The brass finish logo accentuated the display. Looking at the POS display from afar, it kind of resembles their packaging.

• Color Stands Out: Using the signature brand color makes the shop display stand out. As you can see, the liqueurs in this area are displayed on generic gondola shelves but Glenmorangie has its own display rack. The color directs the attention of customers towards the products.
• Portable: Not too big nor too small, Glenmorangie’s free standing shop display can be transported outside or near the check out area. The portability of the unit allows the brand to gain more exposure in high traffic sections of the store. According to studies, the chances of additional purchase are high when stores position their pos display near the check out counter.

The design of Glenmorangie’s free standing POS display embodies their brand very well. From the color to the logo, the shop display commands attention. This is important if brands want to make a positive impact on their customers.

Why ODM?

If you need help with POS display units for drinks and wine products, feel free to speak with our team.

We have in-house product designers and staff who are always ready to guide you through the creative and manufacturing process. If you have an existing design, why not send them over to us? We will help polish the draft and make samples on time.

Before you start with your campaign, you might want to read the below case studies for design inspiration.

Related Blogs:

This blog answers the question “how a pos display can make your whiskey product standout?”

Bespoke POS display for Jack Daniel’s and Jim Beam

This whisky POS display commands attention. See how it helped the brand gain more attention and sales

This In-store display with lights gives the product a more high-end feel to it.