For marketers, in-store merchandising remains the best way to reach out to customers. And one of the most widely used marketing tools is the free standing POS Display . Check out Nestle’s free standing POS display units in the Philippines.
Nestlé has been in the retail industry for quite a while and has constantly been part of Forbes Global 2000 list of largest public companies. This brand runs a very successful marketing campaign that many brands try to mimic their strategies.
In today’s blog, we will show you how a free standing POS display will benefit your brand.
What’s a free standing POS Display?
A free standing POS display simply means a standalone shelf display. This kind of display unit easily stands out from the usual store-provided shelves.
Why We Love Nestlé’s Free Standing POS Display Campaign?
- Brand Awareness. These POS displays help maximise the impact of your promotions. Because the units are usually found along the aisle of grocery stores, they help build brand awareness among shoppers.
- Product Visibility. Nestle’s POS display also increases product visibility. Combining eye-catching visuals is important if you want to get the attention of customers. And if done creatively, this could easily intensify the brand’s impact.
- Customisable. As a brand owner, you can customise your POS display the way you want. You can choose from different materials: wood, cardboard, plastic, etc. Here at ODM, we can make something for you that fits your taste and budget. Here is one example that is made of wood: Ideas for Wooden POS Displays for Beer In Italy
Utilising a unique POS display will give you a great marketing advantage over other brands. This will create a sense of exclusivity for your products. So, even if you have heaps of competition, always remember that a good marketing strategy will always raise your brand to new heights.
Interested in creating your very own free standing POS display? Contact us now to see if we can help you with any upcoming projects. Here at ODM we have a lot of experience in delivering high-quality design work to our clients. So, we are pretty confident that we can help you with your marketing needs.
Other POS Display campaigns from other brands:
Here is a great Custom POS Display from L’Occitane.
Another unique POS display from Huawei. It looks really futuristic and modern.
Mad Cow literally took their POS Display outside the box!