A smartphone is a hot commodity and there is a load of choice when you want to upgrade and buy your next one. The lot comes in a broad range of prices and features, and consumers just have to choose one. Phone brands are using mobile POS display ideas to stand out. Check out how Huawei use this marketing strategy.
From the outside of the shop, the structures are already eye-catching. The front frame is in red, yet the logo is white – a contrast of the original signage. Huawei further emphasizes the contrast by putting a backlight inside the display. It glows from within and the brand shines brightly.
The branding, quite amazingly, does not only appear on a single face of the point of sale. The image below proves that the sides have large, embossed logos as well. For this reason, the customers moving from all directions will be able to take note of the company name. Will this additional touch boost brand activation? Well, yes, of course!
This smartphone display also happens to be very close to the glass walls. It is an advantage for the busy shoppers who don’t always have time to wait for a staff to talk about the device. The key product points are on the free-standing POS, so they don’t need to walk in just to inquire. We like the clean metal frame for this display.
Moreover, the inner lighting illuminates even the acrylic platform where the promotional merchandise poses. Perched atop that is a commercial sign printed on another piece of acrylic (custom-shaped this time). Based on the tri-footed skeleton that it links to, the second-mentioned functions as a personalized lamp.
Customers can easily inspect the product with the light radiating at the head and the base.
The Perks of Adopting This Mobile POS Display Idea
- Raises Design Appeal. The glossy finish of the acrylic frame allows the light to reflect on the body. It seems sleek whether you’re near or far the item stand. To many customers, it is an appealing trait.
- Saves Electricity. The indoor advertising merchandise looks so bright that one may wonder if it consumes much power. In truth, the display doesn’t, thanks to the LEDs attached to the signages.
- Uses Recyclable Items. One more factor that budget-conscious marketers may love is that you can utilize all the parts again. The structure can work as a universal stand for Huawei’s promo product launches in the future. With regard to the lamp, it’s easy to use stickers for the words, and then change them when necessary.
A mobile POS display is a practical promotional tool that serves a great purpose for both consumers and entrepreneurs. It is inexpensive, in the sense that you can remodel the same frame for brand-new items. You simply need to set it in a strategic spot so that the people passing by can notice it immediately.
So, how would you want your mobile POS display to look like? Share your thoughts to an ODM Group representative, and let’s see what help we can offer to you.