Custom Point of Purchase Display Ideas for Retail Campaigns

A well-designed custom point of purchase display can help a product attract attention, communicate an offer, and secure a stronger presence inside a busy retail environment. Unlike standard store shelving, a custom display can be developed around a brand’s products, campaign theme, and customer journey.

From temporary cardboard units to interactive displays with digital features, brands have many ways to create an effective in-store experience.

Oreo Custom POP Display: A Retail Example

During a supermarket visit in Vietnam, our team noticed a custom Oreo display featuring bold brand colors, dedicated shelving, and large promotional graphics.

The freestanding structure separated the cookies from competing products on the regular shelves. Its raised graphics improved visibility, while the open shelves made the products easy to browse and reach.

This example shows how recognizable branding and dedicated product space can help a brand establish a more noticeable presence in a crowded supermarket. However, this is only one of many possible approaches to POP display design.

Custom POP Display Ideas for Different Campaigns

1. Product-Shaped Display

Design the display around the product, packaging, or brand mascot. An oversized bottle, snack pack, or recognizable product silhouette can attract attention from across the store and create a memorable brand presence.

2. Modular Display System

A modular display uses interchangeable shelves, headers, and graphic panels. Brands can adapt it to different store sizes, product ranges, and campaigns while reusing the main structure.

3. Interactive Product Discovery Display

Interactive features encourage customers to explore the products. These may include testers, rotating holders, comparison panels, QR codes, touchscreens, or buttons that activate lights and demonstrations.

Interactive Marketing Display

4. Sampling and Demonstration Station

An integrated counter gives brand representatives space to offer samples or demonstrate products. Storage compartments, product shelves, and waste collection areas can also be incorporated into the design.

5. Gift-With-Purchase Display

This display presents the qualifying product and promotional gift together. Showing the actual gift and clearly explaining the redemption requirements can strengthen the offer’s perceived value.

6. Countertop Display

Compact countertop displays place smaller products near checkout areas and service counters. Tiered shelves and transparent holders work well for confectionery, cosmetics, accessories, and travel-size items.

7. Illuminated POP Display

LED lighting can highlight shelf edges, logos, hero products, or campaign graphics. This approach is particularly suitable for cosmetics, electronics, beverages, jewelry, and premium merchandise.

8. Sustainable Cardboard Display

Corrugated cardboard displays are lightweight, printable, and suitable for temporary retail campaigns. Flat-pack construction, recyclable components, water-based inks, and reduced-material designs can also support sustainability goals.

Choosing the Right POP Display Concept

The most suitable design depends on the campaign objective, product characteristics, retail environment, and expected display duration. Before selecting a concept, brands should consider:

• Available floor or counter space
• Product dimensions and weight
• Required stock capacity
• Campaign duration
• Customer viewing and reaching height
• Retailer restrictions
• Assembly and replenishment
• Transportation volume
• Electrical requirements
• Opportunities for reuse or recycling

Every creative feature should serve a practical purpose, whether that is attracting attention, explaining the product, supporting interaction, or making selection easier.

How ODM Develops Custom POP Displays

ODM helps brands develop custom POP display ideas from initial research through production and delivery. Our Mindsparkz design team can create concept sketches, 3D visualizations, CAD models, and technical drawings based on the products, campaign identity, and retail environment.

We can also assist with material recommendations, prototyping, structural testing, factory selection, production management, quality control, protective packaging, and logistics planning. This process helps ensure that the finished display is visually engaging, practical to assemble, and suitable for its intended retail setting.

Final Thoughts

Oreo’s supermarket fixture demonstrates how bold branding and dedicated product space can improve visibility. However, effective custom POP displays can take many other forms, from compact countertop units to interactive stations and complete shop-in-shop environments.

Planning an upcoming retail campaign? Contact ODM to develop a custom point of purchase display tailored to your products, customers, and in-store objectives.

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