When done right, POS displays can give you huge competitive edge over your competitors. They allow managers to market their brands in such a way that will entice the senses of customers. Take for example, Goodbye Kibami’s interactive POS display.
The moving POS display allures the customers to look at their shelf and buy their product. Goodbye Kibami is a Japanese toothpaste brand. With so many toothpaste products within the hectic shelves of shopping stores, incorporating this idea set their brand apart from the others.
What We Like About this Interactive POS Display
- Moving Display Attracts Buyers: The mascot of Goodbye Kibami is battery-operated and moves as if brushing her teeth. It is entertaining and it captures the humor of their target market.
- Discounts: Aside from the moving display, they also have a table display that looks like an enlarged version of one of their toothpaste products. With this, customers are able to see that they are giving discounts on selected items. This is especially helpful to loyal customers who always keep tab of their newest campaigns.
- Informative: Another thing we noticed about their in-store display is their informative advert. It shows how their toothpaste can help improve their oral health. It has a fun illustration showing how their product fights bacteria in the mouth, which makes teaching the importance of oral hygiene more interesting.
Goodbye Kibami’s point of sale display is a great promotional idea. But if you want to adopt this marketing concept, we suggest incorporating a motion sensor to the motor so that it will only move when a person gets close to the display. This way, you’ll save more energy and money.
Benefits of using a POS Display
Furthermore, POS displays are one of the most widely used marketing tool within a retail environment. A well-structured display unit adds a beautiful visual element to your presentation, which can help stimulate sales. And you can customize your display units to reflect your brand image. This unique cosmetics POS display by Jelly & Gellato is one good example. The ice cream cart suits the brand name and the presentation is very much appealing, especially to girls.
A good POS display commands attention and influences impulse purchase. This can help increase brand awareness and drive revenue.
This blog shows how a well-designed POS display can further increase brand awareness and sales.
If you’re looking for display ideas, this blog shows 6 different display ideas you can adopt for your own brand campaign: