How Aldi Excites Shoppers With Lottery Interactive In-Store Displays?

Aldi has rolled out an exciting offer for its customers. The supermarket partnered up with National Lottery operator Camelot to offer its customers even more incentives to check out their  900 UK stores. Following the successful trial in the north of England, all Aldi UK supermarkets are now selling The National Lottery. Totally compelling, we have spotted the lottery’s interactive in-store displays at a supermarket checkout. We love how it makes draw-based games more accessible and convenient for everyone. Let’s take a closer look!

 

The said promotion has set off at every Aldi’s checkouts at the end of June 2021. According to Aldi UK’s managing director of buying Julie Ashfield, it is to meet the higher “demand for great quality products at unbeatable prices” and to “create new ways to shop with us.”

While Camelot retail director Jenny Blogg said: “We’re absolutely delighted to now be working with Aldi.

“Making The National Lottery available in its stores has been a priority for us as we continue to make playing The National Lottery as convenient and easy as possible for people, wherever and however they shop.”

True to their words, they have utilized interactive in-store displays that customers will not want to miss out!

 

What Makes National Lottery Interactive In-Store Displays Awesome?

They are crowd-pullers.

What we love about interactive in-store displays is their natural attention-grabbing quality. They can bring your in-store promotion in a way that is unique and irresistible. With the well-thought design and colors, it is easier to pull customers’ attention to a new promotion or product.

Take this excellent sample from Aldi’s National Lottery interactive in-store display. The digital display shows the current lottery prize is easy to spot and stimulates excitement among customers. We also love how it illuminates the whole display, which makes it more enticing to check out.

 

Creating entertainment.

This innovative in-store display is the upshot of the supermarket’s mission to provide their customers new reasons to shop with them. Consequently, the draw-based games create entertainment for their shoppers. We also love that it offers an extensive range of options to decide what tickets are available to buy. For example, lucky Dip tickets for Lotto, EuroMillions, Lotto HotPicks, EuroMillions HotPicks, Set For Life, and Thunderball games are available at every Aldi’s checkouts.

 

 

Boost retail foot traffic.

Adding an interactive marketing display to your retail store is a smart move to drive foot traffic. It offers your customers and prospective shoppers a reason to look forward to visiting your store. On top of that, it can also encourage impulse purchases as they find it more worth their while to shop for their needs when they are already in your store.

 

Collects valuable data.

What’s more remarkable about interactive displays is how they don’t need further assistance in operating. Employees can focus on other tasks around the store whilst maintaining engagement among the shoppers. Utilizing interactive in-store displays such as this example from Aldi also makes collecting valuable data uncomplicated. It will help provide crucial information on how shoppers are spending and what types of offers are most winning.

 

Wrapping It Up,

Aldi, being named the UK’s top in-store supermarkets in the annual Which? survey has undoubtedly found a new way to excite its customers. By incorporating lottery interactive in-store displays, it made a smart move to elevate its supermarket in-store promotions. This partnership undoubtedly formed a competitive edge in the market while extending and building their customer base effectively.

 

Get In Touch With Our Team!

Are you a company that seeks to promote its brand through promotional products and displays? Would you be interested in getting interactive in-store displays for your in-store display marketing? If so, then do not hesitate to get in touch with ODM.

While most of our projects involve high-quality marketing gifts and premium corporate gifts, we can also help with unique and engaging in-store and outdoor advertising ideas. In addition, our team also specializes in product sourcing and manufacturing promotional giveaways and superb POS displays for the retail sector.

Would you like to know more about how we can help? Then, click the “Inquire Now” button on the right side of the screen so we can get started with your next project.

After more in-store display ideas? Make sure to check them out below!

 

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