Retail Display Fixtures: From Point Of Purchase To The Magic That Sells

When it comes to retail, the drink category offers one of the most competitive landscapes in terms of in-store product displays. With so many brands competing for space on the shelf, it’s essential that drinks companies have an effective strategy for getting their products noticed and sold. Let’s take a look at how Baileys did this by using retail display fixtures to its advantage.

Baileys is the world’s best-selling cream liqueur. It’s made from Irish whiskey and real dairy cream, giving it a creamy taste that’s more like Baileys than any other cream liqueur.

Baileys is the perfect addition to your favourite cocktails and desserts. Add it to hot chocolate for a delicious treat, or use it as an ingredient in cakes, cookies and ice creams.

What Are Fixtures in Retail?

Retail fixtures are the physical components of a store — everything from shelves and displays to furniture, lighting, and signages. They increase brand awareness by conveying a brand’s message and image through their design. They help create a unique experience that differentiates it from others in the industry.

Now let’s take a closer look at how Baileys utilised different retail display fixtures in its airport marketing.

What to Know About Baileys Retail Display?

What we liked first about this display is how it is integrated with custom LED lighting, allowing people to see it from afar. It effectively catches the attention of passersby, commanding them to stop and see what it offers.

Next is its clean layout, making it easy for customers to quickly find what they are looking for.

The use of colours here is also perfect – there’s just enough to grab your attention but not so much that it distracts from the product.

The display shows off the different flavours of Baileys, organized and presented with the colour of their liquor bottle packaging that makes you want to buy them all!

This bespoke retail display is an excellent example of using an unexpected combination of materials to create a striking visual impact. On top of the free-standing display unit, it also leverages the following:

How Does Retail Display Fixtures Help in Sales?

1. Optimise available space for high visual impact.

When you have a visually appealing display, it will help build engagement with your customers.

High visual impact means that customers will be more likely to stop and look at your products rather than just walk past them.

Retail display fixtures help to create an inviting environment and increase sales by displaying products in a way that makes them more appealing to target audiences.

2. Signal people to the brand’s location in-store. 

Consumers are already inundated with messages from brands, stores and products all vying for their attention.

To capture this attention, it’s important to make sure that you establish a strong brand presence in-store.

Setting up retail display fixtures is like having a salesperson draw attention to your items and make sure customers walk out with something they want to buy.

3. Create a more upscale image for the brand.

The way that you present your products sets the tone for your brand.

It makes it easier for customers to identify you as an expert in your industry and allows them to trust you as someone who will deliver consistent results over time.

This creates a positive association between their purchases and their overall satisfaction with your brand.

4. Influencing the purchasing behaviour of customers!

Fixtures play a major role in how consumers shop because they guide their path through the store and provide a visual cue when selecting products.

They can draw attention to specific items, such as new arrivals, best sellers or seasonal items.

They can also encourage impulse buys by displaying items in the best light.

More from Baileys!

Custom Logo Glass: Baileys’ Adorable GWP for Shoppers in China

Why Drink Buddies Will Love this Branded Alcohol Gift Pack from Baileys?

Celebrate Valentine’s with Baileys’ Supermarket Shelf Display!

Marketing Gift – Bailey’s Box Promotional Packaging

Custom Drinking Tumbler: Hacks for a Successful In-Pack Promo

The drinks industry is a competitive one, so you need to stand out from the crowd in order to succeed.

Aside from commanding the attention of your target audiences in-store with retail display fixtures, how can you ensure that your brand remains on top of their minds? This is where marketing gifts come in handy.

Let us inspire you with our recent projects with famed brands in the Drinks Industry!

Wrapping It Up,

The retail industry is an extremely competitive one. For every dollar a consumer spends, there are dozens of other brands and products that they could choose instead. This means that if you want to be successful in retail, you need to be able to stand out from the crowd.

Connect With Our Team

Our team at ODM is composed of highly experienced professionals who have been in the field for many years. We understand that each business is unique and we want to help you make the best decisions for your own.

We have already worked on various projects with big names in different industries, and we know how to get things done. Our extensive experience in the field of marketing and advertising has helped us develop an exclusive approach to each project we take on.

Together with our superb design team based in Vietnam, Mindsparkz, we ensure that we are always ahead of the game to guarantee that you will get new and innovative products for your marketing campaigns, advertising needs and promotions.

Contact us today to get started on developing a product that will go above and beyond your expectations!

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