Custom Logo Glass: Baileys’ Adorable GWP for Shoppers in China

Giving away a free promotional gift is a great way to create a buzz, especially if the product itself is unique and well-branded. And that’s exactly what Baileys is doing in China: the liqueur brand is giving away a free custom logo glass with every purchase of their newly released and limited edition liqueur.

 

Just in time for Spring! Baileys recently released its first China-led innovation, celebrating the epitome of the season in Asia with Baileys Sakura & White Peach. It has a light cherry blossom aroma and white peach flavour, accompanied by the smooth taste of Irish cream. It is definitely one of the wines that girls will love!

As we went in-store, we caught sight of this custom double-walled glassware from Baileys, which is undoubtedly a perfect match to the wine’s flavours and promotional bottle packaging.

 

Embellished with flowers and fruits accent, we love how it comes with a minimalist yet chic product design. Baileys’ logo is totally unmissable with its place at the centre!

 

What Makes Custom Logo Glasses A Popular GWP?

Custom logo glasses are one of the most popular types of branded merchandise used in liquor promotions. You’ve probably seen them offered as a gift with purchase (GWP) in retail stores and bars.

If you’re on the fence about using custom printed glasses in your next marketing campaign, let’s go over the benefits:

• Quality = Longevity

A huge benefit that we can find in offering custom logo glasses for brand promotions is the fact that these glasses have a long lifespan. Because of this, a brand has much more time to be advertised.

Each time the glass is used, the logo is seen by not only the person using it but also by those around them. This makes the impression of the brand even stronger than other types of promotional material can offer.

 

• Increased Exposure

The more that people see your brand, the more likely they are to remember it. If you give away custom logo glasses at an event or as part of a marketing campaign, anyone who sees them will become familiar with your brand.

You may even find that people who receive these branded items will share them with their friends and family, which will increase the number of people who are exposed to your brand. The increased exposure can translate into increased sales over time.

 

• Ample Marketing Opportunities

Another benefit to this type of promotion is that they are not limited to being used as just drinking glasses. They can also be used as display pieces or party decorations.

People often feel attached to glass items because they are durable and hold memories attached to them. This gives liquor brands another opportunity to make an impact on their customers, even after they leave the store with their purchase.

 

• More Variety

Custom logo glasses for liquor promotions also offer more variety than other types of promotions. These glasses come in different styles and designs so that they can be used to promote different types of beverages.

This gives you more options when it comes to creating an effective promotion strategy that suits your particular needs and goals. It also makes it easier to create unique promotions if desired because there are so many options available with this type of promotion tool.

 

• Improves Customer Loyalty and Retention

A well-designed promotional product can do more than advertise your brand; it can also strengthen customer loyalty. Giving your customers a practical gift such as custom printed glassware is not only a fantastic way to promote your business but also an excellent product that shows how much you care about the quality of their drinking experience.

When they use your branded merchandise, they will be reminded of your company and probably think of you the next time they need to buy liquor or spirits.

 

How to Customise Glassware?

There are a number of printing methods that can be used to customise glassware, but the most popular methods used by our customers are screen printing, digital printing and laser etching.

Screen Printing

Screen printing is a decorative process that involves pressing ink through a fine mesh stencil onto the glassware. The ink will then be cured at high temperatures in a kiln, creating a permanent finish. The main advantage of screen printing is the number of decoration options available.

 

Digital Printing

Digital printing is a new and innovative process using ceramic inks that are digitally printed onto your glassware before being kiln-fired at high temperatures to create permanent marking. It is ideal for small to medium runs where there are many designs, as it does not require additional tooling costs.

Also, it has an increased colour gamut when compared to traditional screen-printing processes. Digital printing provides excellent graphics quality with a full CMYK process.

 

Laser Etching

Laser etching is an effective method for high quality, permanent personalisation of your glassware.

The laser engraver uses a high powered laser beam to etch an image into the glass surface. The depth of the etching varies, depending on the type of glass and how long the laser is applied to the surface. This method is best for creating text or high-resolution images with fine detail.

 

When it comes to producing high-quality promotional products, having a good understanding of what factors affect the quality during manufacturing is essential.

How can we achieve high-quality glass products? What are the challenges and how to overcome them? Check out our blog here!

 

More from Baileys:

Gifting is definitely an effective way to boost sales for drinks brands. Take a look at this branded alcohol gift pack from Baileys that we recently spotted in Beirut!

 

In this in-store promotion, the brand offered a branded tumbler as an on-pack gift with purchase. We love this idea because it works well with the drink.

 

Spotted in Hong Kong, this promotional gift pack from Baileys features two beautifully designed drinking glasses with the purchase of a bottle of this famous liquor.

 

Promotional boxes will make your corporate gift looks grand. Learn how Baileys maximised its promotional packaging in this blog:

 

Check out custom logo glasses from other brands we featured before:

In this promotion, Sting, the energy drink brand offered its consumers 4 branded glasses as GWP merchandise for a box of the energy drink. See more details about the custom logo glasses here:

 

Wrapping It Up,

When it comes to promoting your business, you need to ensure that you’re doing everything in your power to make an impression. The more effective you are at making a positive impression, the more likely that people will choose your brand over any of the competitors.

Custom logo glasses can help you do that. They are a very effective marketing tool that will make the impression of your brand last long in the minds of potential customers. They can also be used as a way to thank current customers for their continued support and loyalty.

 

Reach Out to Our Team!

Does this GWP promotion from Baileys inspire you? Would you love to check out your options and learn how you customise your own logo glasses for your next campaign? If so, please do not hesitate to reach out to our team!

We’ve been helping companies of all sizes with their product design and development needs since 2003. Our diverse approach makes us a great partner for businesses who want a team to manage their projects closely.

Together with our design agency, Mindsparkz, we ensure that we are always ahead of the game to guarantee that you will get new and innovative products for your marketing campaigns and promotions.

 

If you need more inspiring examples and insightful ideas, please feel free to browse through our blogs.

 

More GWP Promotions from Liquor Brands: