Liquor Promotion: 5 Reasons to Offer Branded Glasses as GWP!

When it comes to liquor promotion, drinking glasses are marketing managers’ top choice for marketing gifts. Because they are high-utility and really flexible in terms of customisation, there’s no doubt why they are liquor marketers’ must-have items.

And talking about glass set ideas, here’s some exceptional GWP glass our team found in different stores we’ve visited worldwide. Let’s look at each of them and see how they benefit the drinks company that utilised them.

Liquor Packaging Design

Bombay SapphireTanquerayEdinburgh GinBloom, Hendrick’s are some of the the drink brands that successfully implemented gift with purchase campaigns using promotional glasses as their free merchandise.

Liquor Promotions to Get Inspired With

But aside from the companies mentioned above, we also love how Grand Choco, Schofferhofer, Barcelo, Ararat, and Voskeher launched their liquor promotion this year. Let’s delve into and discuss each one.

Barcelo

Barcelo created a buzz in stores with its premium gift set idea exclusively offered to its customers.

Shoppers had the chance to bring home a complimentary drinking glass for every purchase of Barcelo Anejado and Barcelo Dorado.

This campaign is part of the brand’s in-pack promotion in the said store.

Liquor Promotion

Ararat

Ararat’s newest alcohol gift idea proves that drinks taste even better when shared with friends.

The Armenian cognac company is giving away not just one but three branded shot glasses for free!

Making them branded with the company logo makes them perfect for customers who love to collect drinks merchandise and memorabilia.

Furthermore, this alcohol gift idea makes a perfect present for special occasions.

Schofferhofer

The brand excites its customers with this year’s liquor promotion.

Schofferhofer gave shoppers a chance to avail of its Hefeweizen drinks along with a free custom beer glass.

The glass is engraved with the brand’s logo, making it more recognisable in-store.

Liquor Promotion

Grand Choco

Grand Choco tempts shoppers with its custom drink set idea.

The round Copa glass is printed with the company logo.

Moreover, the quality of the glass is undoubtedly exceed customers expectations.

Voskeher

Aside from its creative liquor bottle design, Voskeher captivate shoppers with its exclusive drinks gift set.

The brand provides customers with two drinking glasses, allowing them to enjoy every bottle of their product together with friends.

Liquor Promotion

5 Reasons to Offer Branded Glasses as GWP

Gift with purchase is undoubtedly one of the most popular liquor promotions used by drink companies. And when thinking about the right promotional gifts to use, there are a lot of options to choose from, but why do drinking glasses are marketers’ go-to gift ideas? Listed below are 5 reasons why!

1. Brand Remembrance  

Glasses go well with gin and other liquor products. Customers can use the products straight away. With this, they can enjoy a sip of cold gin and tonic in the comfort of their home right after purchasing the products. When used on a daily basis, this promotional branded glass can create top-of-mind awareness among customers.

2. Nicely-Branded 

We love the simple and subtle branding on each glass. Each complimentary glass with purchase look high-end and elegant, which suits their target audience. Likewise, glasses are easy to customise, allowing companies to create designs that reflect their brands.

Liquor Promotion

3. Go Well With the Products 

Having products that go well together saves customers time searching for the items they need. For instance, in this promotion, the brands offer a GWP merchandise that customers can use to serve their drinks with after they bought the products.

4. Useful

Offering useful gifts allow brands to make a solid impact among customers. with every use, their merchandise becomes part of their customers’ daily life. Furthermore, the glasses will be used for a long time even after they have consumed the drinks, resulting in extended brand exposure.

5. Adds Value

Displaying Free gift merchandise in their POS display catches the attention of shoppers straight away. When they receive an additional item, they feel satisfied with their purchases which may result in repeat customers.

Putting It All Together

Branded drinking glasses are ideal for alcoholic beverage companies because they’re not only functional but also attractive and unique. These high-end custom-branded merchandise make it easy for liquor brands to create a personalized experience that customers will remember long after they’ve gone home or after emptying the bottle.

We know how tough the competition in the drinks industry is. So, we compiled some of our top-pick promotional products that will fit your business. 

Contact The ODM Group

Using custom drinkware for your marketing campaigns is a unique opportunity to connect with consumers in a new way. As you’ve seen, the possibilities are endless for creative and memorable designs.

Whether you’re looking for a gift with purchase or a way to stand out from the crowd at tradeshows and other promotional events, custom drinkware can be an excellent choice. There are so many options available when it comes to size, shape and design that it’s easy to find something that fits your needs and budget.

The ODM team, together with our POS design agencyMindsparkz, ensure that we are always ahead of the game to guarantee that you will get new and innovative products for your marketing campaigns and promotions.

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2023-01-13T10:15:50+08:00

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