Why Translating Product Specifications Matter In Marketing?

A product specification sheet is an essential document detailing a product–from its making to its key features and components. It can directly impact your ability to build, sell and support your custom promotional products in the market. Doing business in different countries means ensuring the comprehensibility of your product specs. Here’s when translating product specifications come in.

Why Translate Your Product Specs?

1. Transparency

Product specifications are an essential part of the product development process. They’re where you can explain the features, benefits and specifications of your product in detail.

Translated documentation helps you ensure that all stakeholders, including consumers, service providers and distributors, have access to the same information.

In addition, translating product specifications into multiple languages is also an important part of a global marketing strategy that can help increase sales and market share in foreign markets.

2. Effective Communication

A translated product specification will help you communicate more clearly with your target audience and establish effective communication between you and your clients.

It can also help clarify any ambiguities that may arise when communicating with suppliers or manufacturers.

By providing product specifications in their native languages, you can give customers a glimpse of the quality of your work, which may motivate them to purchase from you instead of from a competitor.

3. Seamless Business Operations

Product specifications are often written in technical language that is difficult for people outside of a particular industry to understand.

Translating these documents into multiple languages will help ensure that everyone involved in the process understands what they’re supposed to be doing and how they should be doing it.

If a company doesn’t have to deal with language barriers, it can cut down on delays, which will help its operations run smoothly.

4. Enhance Customer Satisfaction

When you localised product specs for your promotional branded merchandise, you make it more accessible for your production team.

This prevents misunderstandings and makes it easier for everyone to work as all the required information is provided at any point in the production process.

Consequently, this can efficiently improve your product line and even speed up the product development process which in turn enhances customer satisfaction.

How To Make A Specification Sheet for Promotional Products

What is a Specification Sheet? A specification sheet, or in short, specs sheet – is a document that identifies the […]

Aside from the product specifications, you can also translate your marketing materials into different languages to expand your business and cater to a larger market.

One of the top advantages of working with The ODM Group is we break the communication barriers for you.

Our team is composed of multilingual professionals that can guide you all throughout the product development process.

We also work with reliable translation vendors to provide precise and top-quality marketing translations.

A Promotional Products Marketing Agency rooted in Asia, The ODM Group has established offices in China and Vietnam where we work closely with well-grounded manufacturers.

Scroll down to discover the beauty, advantages as well as challenges of doing business in these countries:

All About China:

Contract Manufacturing in China: Which Province for What Products?

Contract manufacturing, also known as outsource manufacturing, is the practice of having products manufactured by a company other than […]

Sourcing 101: Why Do You Need A Buying Agent In China?

Picture this, you’re a brand marketer looking at affordable promotional merchandise in China and you want to know more details […]

3 Reasons Why ODM is Your Preferred China Buying Agent!

Although China has the reputation of producing quality products at an incredibly low cost, but not all factories are quality […]

4 Reasons Why You Should Source Your Promotional Gift From China

Being the world’s most populous country has its own benefit. China is home to one of the most skilled and […]

Making Products In China: How Have Factory Conditions Improved?

The conditions for factory workers has long been a concern for people looking to produce their promotional products. Previously the […]

Power Crisis in China: How to Handle the Business Impacts of Stagnation?

Transforming the economic model, ensuring the harmony between economic development and environmental protection, and taking appropriate revolutionary steps are the […]