4 Important Roles of Promotional Product Agency in Restaurant Marketing

If you’ve been in the F&B or hospitality industry for a long time, you are most likely aware of the roles of a promotional product agency in your business. However, if you’re just a start-up, you might still be curious about how an agency like this can work for your business.

To settle things down and feed your curiosity, let’s take this promotion from Man Wah Ice Restaurant as an example. This famous restaurant in Hong Kong is giving away this branded merchandise to its customers. And who do you think produced these marketing items? Probably, one of the promotional product agencies in Hong Kong!

 

How Do Promotional Products Work?

Take a look around, and you will likely see promotional products—or several—within proximity. Various companies essentially customise these marketing items to offer their customers. These products can help provide latent impressions over time, familiarizing potential customers with a company’s brand and offerings.

Consequently, these items are also excellent for building a solid customer base and driving customer loyalty, which is very evident with Man Wah Ice Restaurant.

The brand utilises a tote bag with logo and a custom-printed umbrella as its promotional product ideas. The bag is designed in red, white, and blue colours that blend Man Wah and local feelings. It is made of lightweight, waterproof, large, and durable canvas. On the other hand, the double-layer umbrella is printed with black and white animation.

 

In addition, the restaurant is also giving away cash coupons. Note that this promotion is a limited-edition redemption campaign. Customers have the chance to get these amazing promotional products upon collecting the number of stamps required. Diners can get 1 stamp for every order worth 100 yuan or more. But for customers to avail of the tote bag, they have to add $1.

 

*Man Wah Ice Restaurant, which specialises in nostalgic Hong Kong-style food, has previously collaborated with Japanese animation studio Asurafilm to create an exceptional and eye-catching brand animation, “Master is the Taste”, which has been widely acclaimed.

 

What Does a Promotional Product Agency Do?

Undoubtedly, the restaurant business is a good investment. Since food is essential, the tendency for people to come to your place is very high. However, it doesn’t mean you only need to wait for your customers to come in. Of course, you need to do your part — to market and promote it to people.

And there’s no better way to do it than by using promotional products. Here’s where your chosen promotional product agency comes to play. Your trusted agency can assist you in the following areas:

1. Helps Choose the Promotional Products that Suit the Business

First, you need to partner with a company with proven experience in the industry. The right one will help you decide which promotional products will suit your restaurant marketing.

In addition, they will guide you all throughout the process — from product brainstorming, designing and production.

2. Choose Products that Meet the Business Budget

An agency that truly cares about your business is someone who will offer you cost-effect yet high-quality promotional merchandise. The right merchandisers will combine low-cost sourcing solutions along with excellent manufacturing solutions. They will assist you in finding and creating products within your budget.

3. Monitor the Manufacturing Process

From designing to manufacturing, a promo product agency is responsible to ensure the quality of your products. They do regular factory checks to see how the process is going. This practice helps meet the expectation you have of them.

4. Ensure that the Products Delivered to the Business  on Time

The role of every promotional product agency doesn’t end in designing and manufacturing. After undergoing quality control, they are also responsible for securing the delivery of your ordered promotional products.

 

Check out similar promotional products we have…

These bags are made from Tyvek material. It is stylish and looks like paper outside. It has the wrinkly, nostalgic, and minimalist feel of a paper but without all of a paper’s weaknesses.

 

These tote bags are made from cork material. It emits a classic yet elegant appeal. So whether for shopping or OOTD, this cork tote bag is undoubtedly a must-have.

We love to add a nice creative spin on ordinary items to make them suited for marketing. Take a look at these unicorn custom printed umbrellas.

 

See how manufacturing in China goes…

 

Putting It All Together

The truth is, there are a lot of promotional product agencies in Asia. And most of them do not only provide services in their region. Some also extended their work to other countries in Europe. And we, ODM is among these agencies.

The ODM Group is a Promotional Products Marketing Agency founded in 2003. We begin our operation in Hong Kong and expand to Singapore, China, and Vietnam. With almost two decades in the industry, we provide nothing but the best quality of work to our clients.

Our product designers from Mindsparkz help us in designing promotional products needed by our partners. From Concept through to Production, we provide every service needed to bring new ideas to market.  Feel free to contact our team for your promotional needs!

You may also check out our work credentials to learn more about our core work.

 

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