Restaurant Marketing: Make the Most out of Your Custom Napkin Caddy!

Oldish restaurant proves that having a custom napkin caddy in your place is an effortless way to introduce brands. Aside from the inviting ambience and savoury dishes, their creative tissue box placed on their tabletop got us more interested in the place.

 

How to Make the Most out of Your Custom Napkin Caddy?

If you’re running a cafe, bar, restaurant, or pub, you should know the importance of having napkins or tissues inside your place. Definitely, you couldn’t just leave them on the table. You can pile them in a napkin holder to keep them organised and presentable. And since it is one of the first things that customers notice in your place, why not make the most out of it? How about having a custom napkin caddy as your tabletop advertising idea?

Sounds great, right? Since tissue holder is ubiquitous nowadays, here are some practical and unique things you can do to create a perfect restaurant marketing out of it.

1. Make it Branded.

Making your tissue holder branded is a great way to show authority and authenticity. Whenever people see your custom napkin caddy with your logo, they can easily associate the item with your brand. And that is one of the importance of branding for a business. It gives your brand credibility.

 

Let’s take Oldish’s promotional napkin holder, for example. The brand’s logo is engraved in the wooden tissue box, making it more recognisable among diners. As the logo is being exposed for a long time, the brand will retain in the customers’ minds, even for newcomers.

 

2. Incorporate QR Code Menu.

QR code marketing has been part of businesses since 1994. The Quick Response (QR) code system makes every transaction quicker and easier; thus, different industries were encouraged to incorporate it into their business.

During the outbreak of the Covid-19 pandemic, the benefit of using QR codes become more evident. Aside from giving easy access to customers, codes also help customers safe. Instead of making physical contact, which can put customers at risk, payments and other transactions can make virtual or online by just scanning the QR code provided by a business.

 

Instead of putting it somewhere, Oldish incorporates their QR code menu in their tissue caddy. This is a smart way to make it accessible for customers. The QR code menu allows customers to place their orders without waiting for their turn on the menu board being passed around. They have to simply scan the code in the metal disk, and voila! They can easily browse the restaurant’s menu.

Here’s another unique QR code promotion we saw in a restaurant in France. Take a look at this.

 

3. Choose Eco-Friendly Material.

Tissue holders can be made from plastic, acrylic, metal, iron, and cardboard materials. But if you prefer to use eco-friendly material, wood is the perfect option for you.

Oldish’s custom tissue holder is made from wood, matching the vintage theme of the restaurant. The wood material emits classic yet elegant appeal, making it suitable for the place.

Of course, the restaurant’s custom printed coaster wouldn’t escape our curiosity. Undoubtedly, it is also a must-have for restaurants; however, we believe that the brand can still maximise its use and make it more appealing to the customers. To match the theme of the place, Oldish can opt to use branded wooden coasters.

Take a look at this wooden coaster idea:

 

4. Make it Multi-Functional.

Multi-purpose products appeal to customers. Even we love products that serve several purposes. And that is the reason why we became interested in this Oldish’s custom napkin holder.

 

As you can see, this box does not just make tissues organised and not just provide easy access to the restaurant’s menu. This napkin holder also serves as a table number.

Most venues and restaurants use table numbers to help wait staff and chefs plan and execute services. In short, it makes serving meals easier and more organised. In addition, table numbers serve as a guide for both staff and customers, especially during events and gatherings.

Check out these custom promotional caddy ideas to carry your brand all the way to success. These items are all made from eco-friendly materials, making them perfect sustainable promotional tools.

These caddies are some of the promotional material that popular beverage brands are using. Somersby, Cerveza Dos Equis, and Tecate to name a few. Every bottle carrier has unique designs that make them stand out.

 

We found these creative caddies during our visit to Canton Fair. These beer caddies are ideal for restaurants and bars, but their role is not limited to carrying bottles of liquor.  They can also be an effective promotional tool for brand activation.

 

From purchasing six bottles of wine or beer, customers will get an enjoyable REWE carrier for free! The bottle caddy comes in two designs. The first one comes in an off-white colour and is printed with Hessebub’s logo, while the second one comes in brown colour, printed with different renowned regions around the world.

 

In a Nutshell…

Oldish proves that you shouldn’t always look further to come up with the best marketing tool for your business. Sometimes, what you need is just in front of you. You just have to be imaginative and creative to make the most out of the things around you.

 

Aside from creative tabletop displays, businesses in the F&B industry may also consider providing promotional gifts to their clients. Here are some ideas worth considering.

 

How Can ODM Help?

Are you looking for a team to help you with your marketing needs? If you are, the ODM Group is here for you!

We are a sourcing company established in 2003. Our years of experience make us master our craft. From making custom promotional giveaways, first-rate POS display units, brand packaging design, and gift with purchase merchandise, we always make sure that we create them out of passion and dedication.

Our team always make sure that we give the best services to our clients. It is the reason why local and international businesses choose us when it comes to sourcing their promotional products. So, if you also want us to be your marketing to your business success, you can ensure that our production team and experienced product designers from Mindsparkz will work together to help you.

 

More Blogs: