Branded wooden casters offer an ideal means to elevate your company’s visibility! What sets coasters apart is that whenever clients lift their beverages from your personalized coasters, your message will be right in their line of sight. This establishes an ongoing association with your brand and the range of services your company provides.
In this blog, let’s talk about the advantages of using wooden coasters in marketing and how to customise them based on your promotional needs. Moreover, let’s make a rundown of the business that can benefit from these ideas.
3 Examples of Branded Wooden Costers
1. Custom-Shaped Coaster
The key feature of this coaster is its one-of-a-kind design.
Unlike typical circular or square coasters, this one takes on the shape of a lemon wedge.
This design choice immediately captures attention and sets it apart from other coasters.
The lemon wedge shape not only adds a touch of creativity and whimsy to the coaster but also serves a practical purpose, as it provides ample space for larger glasses and mugs, making it more versatile.
2. Rustic Coaster
This worn-down wood look gives us major vintage vibes.
We love the contrast between the two colours of wood that make the brand and the coaster pop!”
This aesthetic choice emulates the characteristics of wood that has been exposed to the elements over time, resulting in subtle imperfections, cracks, or variations in colour.
This visual style evokes a sense of nostalgia and history reminiscent of vintage or antique items.
3. Classic Coaster
Simple, elegant, yet special in its own way.
The engraving of the brand name gives this simple coaster class that leaves us inspired for our own.
Sturdy and beautifully designed, this beer marketing idea will stay with you long enough to fully drive your brand message.
Branded Wooden Coasters – A Unique Marketing Tool
In a sea of marketing strategies and promotional gimmicks, standing out is the ultimate challenge. Branded wooden coasters, however, offer a unique and compelling way to do just that. Let’s delve deeper into why these coasters are more than just a functional item; they’re an ingenious marketing tool.
1. Boost Sales & Marketing Value
Independent studies show statistics as high as a 27% increase in sales of advertised items using coasters.
Did you also know? At least 2 out of 3 customers remember the message they see on coasters. This amounts to 65% of your customers who will associate your product with more than just any other advertisements
Branded coasters have more influencing power than one might think. Branded coasters drive 11% off purchase decisions. And this will result in a boost in sales for your business. In comparison to billboards, coasters offer greater advertising potential even with the drastic size difference. This is simply because they are lightweight, practical, and used more often!
2. Brand Extension
Custom drink coasters are a great marketing tool to increase brand recognition. You can also easily customise your brand message with unlimited options of shapes, personalisation, and colours. You will be able to incorporate your brand personality into your coasters and show off your brand in your own unique way.
3. Practical
In the same way, if a drink stays directly in front of a consumer, the coaster will too! Because coasters are used in social situations, people are relaxed and more open to making spending decisions.
In the span of having a drink, it creates numerous impressions of your brand for you. Easy-to-store, practical, and durable. They make great marketing tools!
4. Eco-Friendly and Sustainable
Sustainability is no longer a buzzword but a way of life. Branded wooden coasters align perfectly with the eco-conscious ethos of modern consumers. They’re biodegradable, reducing the environmental footprint, and their use sends a powerful message about your brand’s commitment to the planet.
5. Aesthetic Versatility
Wooden coasters are a blank canvas for your brand’s creativity. You can incorporate your company logo, tagline, and even artistic designs that reflect your brand’s personality. This aesthetic versatility allows for endless customization, ensuring your coasters align perfectly with your brand identity.
Creative Uses of Branded Wooden Coasters in Marketing
1. Brand Identity and Recognition
Building and reinforcing brand identity is at the core of successful marketing. Branded wooden coasters provide a tangible canvas for this purpose. Here’s how:
- Consistent Branding: Incorporate your company logo, colour schemes, and taglines onto the coaster’s surface. This visual consistency reinforces your brand identity in the minds of customers.
- Strengthening Recall: Research shows that tangible items, like coasters, enhance brand recall. When your customers use your coaster regularly, they’re more likely to remember your brand when making purchasing decisions.
2. Promotional Giveaways
Branded wooden coasters make for fantastic promotional giveaways at events, trade shows, or even as in-store freebies. The key is to design eye-catching coasters that encourage engagement:
- Event Presence: Distribute these coasters at trade shows and conferences to leave a memorable impression on attendees. A coaster is not only a functional gift but also a conversation starter.
- Incentivize Purchases: Offer them as a free gift with purchases. This incentivizes customers to spend more while creating a sense of appreciation for your brand.
3. Customer Loyalty Programs
Loyalty programs are a proven method for retaining customers and branded wooden coasters can be integrated seamlessly:
- Exclusive Rewards: Offer these coasters as exclusive rewards for loyal customers. The sense of exclusivity enhances customer satisfaction and encourages repeat business.
- Memorable Experiences: The coasters can be used to enhance the overall customer experience. When a customer receives a beautifully crafted coaster, they feel valued, which builds long-lasting relationships.
Bussiness that Can Use Wooden Coasters in Marketing
Branded wooden coasters can be a valuable marketing tool for a wide range of businesses across various industries. Here are some examples of companies that can effectively use wooden coasters in their marketing efforts:
These businesses can brand wooden coasters with their logos and serve drinks on them. Customers take a piece of the cafe experience home with them.
Restaurants can use wooden coasters to reinforce their brand identity and offer a stylish and functional addition to dining tables.
Wooden coasters can accompany beer or wine tastings, making for memorable take-home souvenirs.
Companies with a strong commitment to sustainability can promote their values by using eco-friendly wooden coasters.
Branded wooden coasters can add a touch of elegance to hotel room amenities and enhance the guest experience.