As a business owner, you want to make sure that your company gets the marketing boost it needs. One way to promote your company is through custom promotional merchandise made exclusively for your brand. In Thailand we can see a great case study from well known brand Nescafe. They use branded coasters to promote their Dolce Gusto line.
Check out this product display at supermarkets in Thailand. Each box of Nescafe Dolce Gusto comes with a coffee cup coaster as a gift with purchase.
Why Branded Coasters
- Ideal for Drinks: Since it keeps your favorite beverage from spilling or staining your table, this product will work great for drinks promotions. This is perfect for dinners, parties, meetings, office, and home use. With your brand on it, the coaster helps spread the word about your brand.
- Materials: Coasters can be made from various materials such as silicone, cork, plastic, and ceramics. Materials can vary depending on your branding needs as well as marketing budget. Since the materials are often sturdy, you can be sure of the longevity of your promotional product. Take a look at these wonderfully-designed cork coasters:
- Fully Customizable and Brandable: As you can see, the coaster is nicely branded and the color is pleasing to the eyes. Preparing promotional coasters for brand campaign is fairly easy if you have the resources and design know-how. But, if you want to achieve great results, it always pays to work with a professional design team like Mindsparkz. Coasters usually have a wide area to print logos and brand on which is why they are perfect for any project. Aside from circular shapes, coasters can be made into various interesting shapes such as this one:
Why We Love Nescafe Dolce Gusto Promotions
Aside from the free coaster, the brand also used a live demonstration to show how their coffee machine works. Incorporating a live demonstration is a great way to make prospective customers interested in your product. This is because buyers can see how the product work and their benefits first hand. Since it helps sustain customers’ interest, it can also inspire impulse purchase.
If you want to know more about how we can help create cool branded coasters and other promotional items, contact us. Here at ODM, we can help you create unique promotional products and other marketing gifts for your company. Below are some design inspirations for your ext brand campaign.
This teapot-shape coasters make a fantastic freebie for tea and coffee products.
Cool custom shadow coasters for Halloween from Guinness are an eye-catching giveaways for drinks products:
Unique coaster designs for bars and restaurants
We love putting a unique spin on ordinary products such as coasters. These LED coasters take customization to the next level:
We love the fact that there is a branded POS Display on wheels for this promotion. Great for moving around the shop.