Ever wondered if it’s possible to advertise your brand with custom-shaped coasters? These items will suit any coffee shop or restaurant. Paper ones work around events. Ceramic ones are a great collectible promotion. You can easily turn them into unique promotional products too since it’s quite easy to alter their design.
Today we will focus on ceramic as material for merchandise. That material is what manufacturers often use to create mugs, plates, and vases, among others. Customizing it to connect to your business won’t be an issue with several tips to keep in mind.
1. Pick a size/shape.
You can never go wrong with a round coaster. It is a straightforward choice, because the dimensions suit a bottle or a glass nicely. To prove how interesting the brand can be, you may cut the ceramic into squares or skulls (as shown above). A reliable manufacturer can guide you on all the shapes that your coasters can have.
2. Think of a theme.
Such promotional merchandise are so special that they can fit any season. The shapes, of course, go hand in hand with the theme to make the potential gift with purchase perfect.
Like what you see in the previous image, the customized coasters can take the form of a Christmas tree. During Valentine’s Day, you may also serve coffee or wine to your customers with heart-shaped mini trays. For regular days, it’s cool to opt for a different theme as well to improve brand exposure.
Of course, you need ones that are appropriate for the summer. That’s specifically true in case your establishment is in a tropical place or near the beach.
3. Imagine the design.
The coasters may have similar shapes, yet it doesn’t have to be the same for the pictures printed on them. They may or may not have borders; you can modify the graphics too to display your creativity.
One practical thing to remember, despite that, is to always leave space for branding. Custom-shaped coasters are your marketing gifts, after all, a special offer to the target market. Since they’re unique, the customers will most likely pick up the item to inspect it well. It’s best to mark each piece with your logo for brand activation.
4. Decide on its purpose.
A fitting question here is, what else would you like your promotional coasters to hold? The rounded ones can handle a liquid vessel and your brand. Their larger counterparts are capable of keeping full-sized bottles off the table. The rest in diverse forms, on the other hand, can become personalized menu holders.
Learn more about Manufacturing ceramic
Production process follows much the same route as manufacturing ceramic mugs so take a look at the process and see how you can make something really unique.
The Advantages of Making Custom-Shaped Coasters
- Decorative. Who needs a table centerpiece when these products are on premise? They can call on the curiosity of your customers and make them want to know what else you can offer.
- Functional. The merchandise is able to multitask for the benefit of your business. Apart from being a glass stand, it can take care of pitchers and wine bottles too. Another rewarding fact about these custom-shaped coasters is that you may print the menu on them.
- Systematic. Organizing the products on display cabinets is effortless. The manufacturer can provide steel racks so that you may arrange the pieces in a certain way. The alternative is to hang the items on hooks in front of the counter.
Custom-shaped coasters have too many amazing points, don’t you think? Restaurants, bars, and other establishments that offer beverages can put them to good use. The logo and graphics won’t wash off the ceramic even after being rained on, so they will suit outdoor advertising. Likewise, alcohol brands may be able to convert them into drinks promos.
Want to know more about promotional kitchen tools?