Tea Marketing – Custom Shape Coasters by Twinings

Celebrate International Tea Day this December 15th. Enjoy your tea with promotional gift ideas such as a custom shaped coaster!

 

 

English people are well-known to be tea lovers as well as Asians, but what people don’t know is that tea is the most popular drink consumed in the world after water.

Here it comes an amazing marketing idea by Twinings. One of the world’s best-know tea brand is carrying out a promotional campaign in Philippines to enhance their brand value and gain more exposure. In a cake shop in Cebu, we pleasantly had the chance to enjoy some of the custom shape coasters by the English tea marketer.

They are entirely made of durable silicone in a shape of an minimalistic and elegant teapot. This good quality materials product, allow good grip for holding drinks and at the same time protecting the finish of the wooden table from the heat and preventing water leaking. After the using they are easily washable thanks to the smooth surface.

We are sure all the customers will love these soft cup pads. They are perfect to give a touch of class to the tea break and subliminally advertise.

Why these custom shape coasters is a great idea?

Increased Perceived Value

• These coasters will probably be combined together with the tea or coffee brand your company produce, this adds an extra value that make your customers indirectly raise their perceived standard.

Raise Brand Awareness

• Coasters are excellent promotional gifts as they are very versatile and can be used daily at home, in office, pubs and more. This helps to increase brand awareness especially with such a distinct shape, customers are bound to take note. In addition, it can also increase brand recall when used frequently, which will give your brand an edge over  your competitors.

Expanding Product Range

• If you are a drinks company, these custom shape coasters would be a perfect marketing idea in pubs but also as a promo item to add to a new product line to expand your articles range.

Contact ODM

To make it more appealing and suitable for your brand we can offer you some adjustments as different colours, shapes, sizes, add a higher boarder and so on. If you are interested, please do not hesitate to contact us. We will provide you with our quality sourcing, designing and manufacturing services necessary to help you in your next promotional campaign.

We would also like to suggest you other promotional strategies as POS displays, on pack promotions, gift with purchase and in-store displays.

Here are some other tea related promotional ideas:

This is an interesting promotional product idea for the tea industry.

Lipton Tea is offering promotional thermos as a gift with purchase, which I came across at a supermarket in Singapore.

Lipton recently rolled out this promotion at supermarkets in Singapore, in which shoppers can receive a custom teacup when they purchase SGD$15 of Lipton products.

Frequently Asked Questions

What are the benefits of using promotional items?

Businesses need promotional items to help reach out to potential customers and clients - it's just a fact. This is a very low-cost marketing method to help draw in new customers.

How much promotion can a small coaster do for your brand?

Many might think that a coaster is insignificant and useless. However, the right usage of Custom Promotional Coasters can positively impact your brand and advertise your beverages. They are the perfect mini advertisements that can be spread easily. Furthermore, these coasters can also increase brand awareness. A well-managed Custom Promotional Coaster can also upscale your brand. Feel free to contact ODM for more promotional ideas!

What is the importance of packaging design?

It depends on your industry but always keep in mind to offer something useful for your consumers. A gift that will make your consumers happy and allows you to create with them a deep relationship. You can choose to offer a complimentary gift. For example, if you sell tea, you can offer a branded mug lid or thermos.