On a recent trip to Changi airport we snapped a new promotion by The Macallan. They are offering completely Personalized Marketing Gifts in Duty Free stores and this is something that none of their competitors is doing right now. Congratulations on being first to market!
All what customer need to do to get this absolutely exclusive gift is to buy The Macallan Classic Travel Range and they will receive promo luggage tags with their name embossed on them.
We love this promotion since it is far more unique than any of the trolley bags most Whiskey companies give away. The cost to the brand is far lower than other drinks promotions, but it does require a trained staff to be on site to operate.
Why should you pay attention to this personalized marketing gifts in store idea?
- Absolutely unique promotion. Customers will receive not a standard mass-product, but an exclusive gift made only for themselves, with no duplicates anywhere in the world. This marketing idea will increase your brand value because usually people use personalized item for many years as a pleasant reminder.
- Variation of products. This is a great opportunity to use with any type of PU leather items. It will be cool to offer personalised high-quality wallets, cardholders, keychains or even corporate gift sets.
- Increased perceived value. Having your initials on the gift will raise up the evaluation of the brand which offered you this. In this case company can expect a significant boost of sales. This idea might surprise customers and make them to make impulsive buy because everyone loves personalized gifts.
For this promotional idea you will also require the embossing machine, and here at the ODM Group we can help you to source it for your next promotional campaign.
Here at the ODM Group we have a big sourcing, designing and manufacturing experience. If you are planning your next marketing budget please feel free to contact us today to get further assistance in your marketing campaign.
Here you can find more ideas for drinks promotion.