The Mid-Autumn Festival falls on the 1st of October 2020. To commemorate this grand Chinese celebration, Lipton Tea is offering promotional thermos as a gift with purchase, which I came across at a supermarket in Singapore.
What is Mid Autumn Festival?
It is notably celebrated among Chinese and Asian people to celebrate the autumnal equinox when the Moon is at its fullest.
The festival is an inherited custom of moon sacrificial ceremonies. In the past, the Chinese believed that the moon’s movement was closely linked to agricultural production and changes in seasons. Therefore, during autumn, they offered sacrifices to thank the moon.
The common traditions during this festival include eating moon cakes, drinking Chinese Tea, and lighting up lanterns and candles.
About Lipton’s GWP Promotional Thermos
Lipton offers a broad range of tea products, which includes Chinese Tea, which is perfect for the festival.
This promotion is available in Singapore. For every SGD$16 purchased on Lipton products, customers can redeem a free Mid-Autumn Festival-themed thermos flask. There are 2 colours up for grabs, a black and pink one. They are limited-edition and only available while stocks last. Shoppers can only redeem one promotional thermos per receipt.
Why We Love Lipton’s Promotional Thermos Giveaway
The design of the promotional thermos is simple but also aesthetically appealing. When shoppers see this promotional giveaway, they will be enticed to redeem the very beautiful festive gift.
Furthermore, there are 2 kinds colours to choose from, which allows shoppers to pick their preferences.
This custom design of the bottle is achieved through silk-screen printing.
Tea is best enjoyed hot. Hence, this promotional thermos is indeed a very functional gift as it will keep the tea hot for a long period of time. Some will view this product as a necessity for them. It is definitely a very handy desktop item for working adults as they probably need caffeine to push them throughout the day. Overall, offering a very practical gift will surely bait shoppers to your promotion.
In addition, this promotion is indeed very timely as the lifestyle trend nowadays is being sustainable. More people nowadays are striving to reduce their plastic waste. The promotional thermos surely is a must-have item for them. Shoppers can use this product when taking away drinks from drinks stalls, thus reducing the need for plastic cups. This promotion will surely catch the eye of many passers-by.
There are 2 designs up for grabs. The magic with offering a collectible gift with purchase it that it creates impulse buys. Some of them will like to collect both designs and would not mind purchasing lots of Lipton’s products.
On the poster, they mentioned that the promotional thermos is worth SGD$28 dollars. When shoppers come across this promotion, the price will be what attracts them. Spending $32 on Lipton products to get 2 Thermo flasks worth SGD$28 is definitely value for money. This also creates impulse buys for some shoppers and boost the perceived value of Lipton.
On the poster, the words “Limited Edition” very clearly. With promotional giveaway with limited stocks and time only, it creates a sense of urgency to purchase Lipton products. Many people love collecting Lipton Tea promotional merchandise such as the custom teacup, surely, they will not want to miss this promotion out!
Giving that this promotion is in Singapore, offering limited-series merchandise in promotions is very effective. Many Singaporeans have this common trait, called “Kiasuism,” which is the fear of losing out, hence, they will not want to miss out on very good deals.
Indeed, Lipton’s marketing campaign is very successful in standing out in a highly competitive FMCG industry. We surely can pick up some marketing nuggets of wisdom from this promotion. Offering a gift with purchase in your in-store promotion is a very effective way to boost retail sales for your brand. Furthermore, you can also consider premium giveaways and one-of-a-kind gifts to help boost your brand image and attract more shoppers to your brand.
How ODM can help
Thinking of a product idea to roll out in your next marketing campaign? You can trust the ODM Group with your in-store marketing and we will definitely carry them out successfully. We have years of experience in the promotional product industry and is well-versed about in-store promotions. We specialise in designing and manufacturing products for Gift with purchase, purchase with purchase promotions, on-pack promotion, POS Displays, and many more.
Also, if you are looking for design services for your promotions, we have an in-house agency, called Mindsparkz. They offer a broad range of design services like product design and graphic design. We also offer retainer programs for a budget-friendly rate.
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