Custom Promotional Thermos: Lipton's Mid Autumn Giveaway

The Mid-Autumn Festival fell on the 1st of October 2020. To commemorate this grand Chinese celebration, Lipton Tea offered a promotional thermos as a gift with purchase, which we came across at a supermarket in Singapore.

Let’s talk about the brand’s previous promotion and why people loved this campaign. Let’s also discuss more mid-autumn campaigns by different brands and companies. So. let’s get started!

What is the Mid-Autumn Festival?

It is notably celebrated among Chinese and Asian people to celebrate the autumnal equinox when the Moon is at its fullest.

The festival is an inherited custom of moon sacrificial ceremonies. In the past, the Chinese believed that the moon’s movement was closely linked to agricultural production and changes in seasons. Therefore, during autumn, they offered sacrifices to thank the moon.

The common traditions during this festival include eating moon cakes, drinking Chinese Tea, and lighting up lanterns and candles.

About Lipton’s GWP Promotional Thermos

Lipton offers a broad range of tea products, which includes Chinese Tea, which is perfect for the festival. This promotion is available in Singapore. For every SGD$16 purchased on Lipton products, customers can redeem a free Mid-Autumn Festival-themed thermos flask.

There are 2 colours up for grabs, a black and pink one. They are limited-edition and only available while stocks last. Shoppers can only redeem one promotional thermos per receipt.

Why We Love Lipton’s Promotional Thermos Giveaway

1. Design

The design of the promotional thermos is simple but also aesthetically appealing. When shoppers see this promotional giveaway, they will be enticed to redeem the very beautiful festive gift.

Furthermore, there are 2 kinds of colours to choose from, which allows shoppers to pick their preferences.

This custom design of the bottle is achieved through silk-screen printing.

2. Functionality

Tea is best enjoyed hot. Hence, this promotional thermos is indeed a very functional gift as it will keep the tea hot for a long period of time. Some will view this product as a necessity for them.

It is definitely a very handy desktop item for working adults, as they probably need caffeine to push them throughout the day. Overall, offering a very practical gift will surely bait shoppers to your promotion.

In addition, this promotion is indeed very timely as the lifestyle trend nowadays is sustainable. More people nowadays are striving to reduce their plastic waste. The promotional thermos surely is a must-have item for them.

Shoppers can use this product when taking away drinks from drink stalls, thus reducing the need for plastic cups. This promotion will surely catch the eye of many passers-by.

3. Collectibles

There are 2 designs up for grabs. The magic of offering a collectable gift with purchase it that it creates impulse buys. Some of them would like to collect both designs and would not mind purchasing lots of Lipton’s products.

4. High-End Gifts

On the poster, they mentioned that the promotional thermos is worth SGD$28. When shoppers come across this promotion, the price will be what attracts them. Spending $32 on Lipton products to get 2 Thermo flasks worth SGD$28 is definitely value for money. This also creates impulse buys for some shoppers and boosts the perceived value of Lipton.

Furthermore, this premium giveaway will surely pique the interest of many. Shoppers are more likely to choose Lipton Tea over its competitors just because they offers a free gift incentive.

5. Limited Edition

On the poster, the words “Limited Edition” are very clear. Promotional giveaways with limited stocks and time create a sense of urgency to purchase Lipton products. Many people love collecting Lipton Tea promotional merchandise such as the custom teacup, surely, they will not want to miss this promotion!

Given that this promotion is in Singapore, offering limited-series merchandis e in promotions is very effective. Many Singaporeans have this common trait called “Kiasuism,” which is the fear of losing out. Hence, they will not want to miss out on very good deals.

More from Lipton:

Lipton rolled out this promotion at supermarkets in Singapore, in which shoppers can receive a custom teacup when they purchase SGD$15 of Lipton products.

Lipton’s Custom Teacup: 6 Marketing Lessons from their Hot GWP Promo

Lipton has unveiled a massive new promotional campaign in Nigeria, where consumers purchase special treasure hunt ‘packs’ to win amazing prizes.

Lipton Nigeria Treasure Hunt for Promotional Gifts

Take a look at the Lipton mug and Z stirrer, which are part of its gift-with-purchase program. A few reasons why that item will probably make a successful promotional campaign:

Lipton Promotions in China: Gift with Purchase

Discover how companies promote their brands during Mid-Autumn Festival:

Le Meridien has launched a new mooncake collection that gives customers a bold taste of Vietnam with speciality ingredients throughout the country. This mooncake collection came in 6 unique flavours.

Le Meridien Wows Guests With Mooncake Holiday Packaging Design

The Sofitel Saigon Plaza in Vietnam took part in this year’s Mid-Autumn Festival by launching a Mooncake Collection that patrons can buy to share with their loved ones. Ensuring they will be present with the celebration and aid them to fully enjoy the festival.

Sofitel Holiday Branding: 4 Secrets to this Captivating Mooncake Promotion

For the upcoming Mooncake Festival, also known as the mid-autumn festival celebrated to worship the moon and the harvest of the year, the renowned coffee house launched a promo with its popular product for the festival, mooncakes.

How Does Starbucks Manage An Effective Free Gift Advertising?

Oreo came up with an exciting packaging idea and was able to create a unique and outstanding mooncake box. It became a massive hit for the Mid-Autumn Festival in China this year.

Custom Gift Box Factory – Oreo Mooncake Packaging

We spotted an Oreo Mooncake custom pop-up display, which we thought was made with the festival and product in mind! The design of the custom pop-up display is very well done, as there are many small detail on the custom pop-up display that reflects the Mid-Autumn festival and the product itself.

Mid-Autumn Festival: Jack Up Sales with a Custom Pop Up Display

Our Takeaways

Indeed, Lipton’s marketing campaign is very successful in standing out in a highly competitive FMCG industry. We surely can pick up some marketing nuggets of wisdom from this promotion. Offering a gift with purchase in your in-store promotion is a very effective way to boost retail sales for your brand. Furthermore, you can also consider premium giveaways and one-of-a-kind gifts to help boost your brand image and attract more shoppers to your brand.

How Can ODM Help?

Thinking of a product idea to roll out in your next marketing campaign? You can trust the ODM Group with your in-store marketing, and we will definitely carry them out successfully. We have years of experience in the promotional product industry and are well-versed in in-store promotions. We specialise in designing and manufacturing products for Gift with purchase, purchase with purchase promotions, on-pack promotions, POS Displays, and many more.

Our past clients are very satisfied with our services and the end results. You can check out our portfolio here: Promotional Gifts for the Food Industry and Marketing Gifts for the Drinks Industry.

Also, if you are looking for design services for your promotions, we have an in-house agency called Mindsparkz. They offer a broad range of design services like product design and graphic design. We also offer retainer programs for a budget-friendly rate.