The Mid-Autumn Festival usually falls in September or October each year, depending on the lunar calendar. To commemorate this grand Chinese celebration, Lipton Tea offered a promotional thermos as a gift with purchase, which we came across at a supermarket in Singapore.
Let’s talk about the brand’s previous promotion and why people loved this campaign. Let’s also discuss more mid-autumn campaigns by different brands and companies. So, let’s get started!
What is the Mid-Autumn Festival?
It is notably celebrated among Chinese and Asian people to celebrate the autumnal equinox when the Moon is at its fullest.
The festival is an inherited custom of moon sacrificial ceremonies. In the past, the Chinese believed that the moon’s movement was closely linked to agricultural production and changes in seasons. Therefore, during autumn, they offered sacrifices to thank the moon.
The common traditions during this festival include eating moon cakes, drinking Chinese Tea, and lighting up lanterns and candles.
About Lipton’s GWP Promotional Thermos
Lipton offers a broad range of tea products, which includes Chinese Tea, which is perfect for the festival. This promotion is available in Singapore. For every SGD$16 purchased on Lipton products, customers can redeem a free Mid-Autumn Festival-themed thermos flask.
There are 2 colours up for grabs, a black and pink one. They are limited-edition and only available while stocks last. Shoppers can only redeem one promotional thermos per receipt.
Why We Love Lipton’s Promotional Thermos Giveaway
1. Design
The design of the promotional thermos is simple but also aesthetically appealing. When shoppers see this promotional giveaway, they will be enticed to redeem the very beautiful festive gift.
Furthermore, there are 2 kinds of colours to choose from, which allows shoppers to pick their preferences.
This custom design of the bottle is achieved through silk-screen printing.
2. Functionality
Tea is best enjoyed hot. Hence, this promotional thermos is indeed a very functional gift as it will keep the tea hot for a long period of time. Some will view this product as a necessity for them.
It is definitely a very handy desktop item for working adults, as they probably need caffeine to push them throughout the day. Overall, offering a very practical gift will surely bait shoppers to your promotion.
In addition, this promotion is very timely, as the current lifestyle trend is sustainability. More people nowadays are striving to reduce their plastic waste. The promotional thermos surely is a must-have item for them.
Shoppers can use this product when taking away drinks from drink stalls, thus reducing the need for plastic cups. This promotion will surely catch the eye of many passers-by.
3. Collectibles
There are 2 designs up for grabs. The magic of offering a collectable gift with purchase it that it creates impulse buys. Some of them would like to collect both designs and would not mind purchasing lots of Lipton’s products.
4. High-End Gifts
On the poster, they mentioned that the promotional thermos is worth SGD$28. When shoppers come across this promotion, the price will be what attracts them. Spending $32 on Lipton products to get 2 Thermo flasks worth SGD$28 is definitely value for money. This also creates impulse buys for some shoppers and boosts the perceived value of Lipton.
Furthermore, this premium giveaway will surely pique the interest of many. Shoppers are more likely to choose Lipton Tea over its competitors just because they offers a free gift incentive.
5. Limited Edition
On the poster, the words “Limited Edition” are very clear. Promotional giveaways with limited stocks and time create a sense of urgency to purchase Lipton products. Many people love collecting Lipton Tea promotional merchandise such as the custom teacup, surely, they will not want to miss this promotion!
Given that this promotion is in Singapore, offering limited-series merchandise in promotions is very effective. Many Singaporeans have this common trait called “Kiasuism,” which is the fear of losing out. Hence, they will not want to miss out on very good deals.
Promotional Thermos Design Ideas for Brand Campaigns
A promotional thermos can be customised in many ways depending on the campaign theme, target audience, and retail channel. For brands planning a gift-with-purchase, festive promotion, corporate gift, or loyalty reward, the design should be practical, attractive, and aligned with the product being promoted.
Here are some promotional thermos design ideas brands can consider:
1. Premium Gift Set Thermos Design
Brands can upgrade a promotional thermos campaign by turning it into a complete gift set. Instead of offering the thermos alone, it can be packed with matching items such as notebooks, pens, tea accessories, cups, or small desk essentials.
2. Character-Themed Thermos Design
A character-themed promotional thermos is a great way to make the product more fun, collectible, and visually memorable. Designs inspired by popular characters, mascots, or brand illustrations can help the thermos stand out on shelves and attract shoppers quickly.
3. Bamboo Bottle Design
A bamboo bottle is another strong option for brands looking for a more natural and eco-friendly promotional thermos design. The bamboo exterior gives the bottle a premium, sustainable look while still offering practical daily use for hot or cold drinks.
4. Water Bottle Engraving with LED Temperature Display
A water bottle engraving design is a sleek and practical option for premium promotional campaigns. With a clean black finish, custom logo engraving, and an LED temperature display on the cap, this bottle gives brands a more modern and high-value gift option.
What Brands Can Learn from This Promotional Thermos Campaign
Lipton’s campaign shows that a good gift-with-purchase should not feel random. The promotional thermos connects well with the product, the festival, and the shopper’s daily lifestyle.
Here are several key takeaways for brands planning a similar campaign:
- The gift should match the product category.
A thermos makes sense for a tea brand because it supports hot drinks and daily consumption. - The gift should match the season.
Mid-Autumn Festival is closely connected with tea, mooncakes, family gatherings, and gift-giving. - The gift should have visible value.
By showing the SGD $28 value, Lipton made the offer feel more premium and worthwhile. - The design should support collectibility.
Two colour options make the campaign more engaging and can encourage repeat purchases. - The promotion should be easy to understand.
A simple purchase requirement and clear redemption rule help shoppers act quickly.
How to Make a Promotional Thermos Campaign Even Stronger
Lipton’s campaign already has many strong points, but brands planning similar promotions can take the idea further.
A promotional thermos can be paired with festive packaging, custom sleeves, gift boxes, or retail display units. For Mid-Autumn Festival, brands can also design the thermos around moon phases, lantern patterns, tea leaves, mooncakes, or traditional illustrations.
Brands can also add QR codes to the packaging or hangtags. These can link shoppers to tea recipes, Mid-Autumn greetings, loyalty rewards, or product bundles. This turns a physical GWP into a digital engagement tool.
For corporate gifting, the same promotional thermos design can also be adapted into employee gifts, client gifts, event merchandise, or festive gift sets.
How Can ODM Help?
Thinking of a product idea to roll out in your next marketing campaign? You can trust the ODM Group with your in-store marketing, and we will definitely carry them out successfully. We have years of experience in the promotional product industry and are well-versed in in-store promotions. We specialise in designing and manufacturing products for Gift with purchase, purchase with purchase promotions, on-pack promotions, POS Displays, and many more.
Our past clients are very satisfied with our services and the end results. You can check out our portfolio here: Promotional Gifts for the Food Industry and Marketing Gifts for the Drinks Industry.
Also, if you are looking for design services for your promotions, we have an in-house agency called Mindsparkz. They offer a broad range of design services like product design and graphic design. We also offer retainer programs for a budget-friendly rate.
Discover how companies promote their brands during Mid-Autumn Festival:
Le Meridien has launched a new mooncake collection that gives customers a bold taste of Vietnam with speciality ingredients throughout the country. This mooncake collection came in 6 unique flavours.
The Sofitel Saigon Plaza in Vietnam took part in this year’s Mid-Autumn Festival by launching a Mooncake Collection that patrons can buy to share with their loved ones. Ensuring they will be present at the celebration and aid them to fully enjoy the festival.
For the upcoming Mooncake Festival, also known as the mid-autumn festival, celebrated to worship the moon and the harvest of the year, the renowned coffee house launched a promo with its popular product for the festival, mooncakes.
Oreo came up with an exciting packaging idea and was able to create a unique and outstanding mooncake box. It became a massive hit for the Mid-Autumn Festival in China this year.
We spotted an Oreo Mooncake custom pop-up display, which we thought was made with the festival and product in mind! The design of the custom pop-up display is very well done, as there are many small details on the custom pop-up display that reflect the Mid-Autumn festival and the product itself.
Our Takeaways
Indeed, Lipton’s marketing campaign is very successful in standing out in a highly competitive FMCG industry. We surely can pick up some marketing nuggets of wisdom from this promotion. Offering a gift with purchase in your in-store promotion is a very effective way to boost retail sales for your brand. Furthermore, you can also consider premium giveaways and one-of-a-kind gifts to help boost your brand image and attract more shoppers to your brand.
A well-designed promotional thermos can continue to promote the brand long after the supermarket campaign is over. Whether used at work, at home, or on the go, it keeps the brand in front of the customer in a practical and natural way.
Explore our promotional products:
Frequently Asked Questions About Promotional Thermos Campaigns
What makes a promotional thermos a good gift with purchase?
A promotional thermos is useful, reusable, and easy to connect with beverage products. It gives shoppers a practical reward while keeping the brand visible in daily life.
Why is a promotional thermos suitable for tea brands?
Tea is often consumed hot, so a thermos naturally supports the product experience. It can be used at work, during travel, or at home, making it a relevant giveaway for tea promotions.
How can brands customise a promotional thermos?
Brands can customise a promotional thermos with logo printing, festive artwork, colour matching, special packaging, hangtags, sleeves, and limited-edition designs.
Can a promotional thermos support sustainable marketing?
Yes. Since a promotional thermos is reusable, it can help reduce reliance on disposable cups and support a more eco-conscious brand message.
How can ODM help create a promotional thermos campaign?
ODM can help with product sourcing, design, branding, packaging, quality control, POS display ideas, and production management for bulk promotional campaigns.
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