- Star Prize: 2 Hyundai i-10 Cars
- Other Prizes: 25 laptops, 20 iPads, 2,000 Lipton flasks, 5,000 Lipton tea mugs, 1,000 Lipton t-shirts, 2,000 Lipton notebooks, 100,000 Lipton exercise books, 600,000 Lipton pens, 100,000 packs of Lipton Yellow Label Tea.
This kind of concept of promotion is perfect for any size company, as the promotion has over 700,000 of its own branded promotional products in the campaign.
Although some smaller companies may not be financially capable of constructing a campaign on this scale, the concept can be minimised to suit the sze of the company and country.
It is especially good if the companies focus some products to be complimentary to their own products, as seen here with Liptons choosing a promotional Tea Mug and Flask, so that consumers can put their product in it.
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