4 Secrets to this Captivating Mooncake Promotion

During holidays, family and friends gather together to share stories and experiences. It’s the reason why holiday branding, the reaction of a strong and positive perception of a business during the holiday season, is a very effective marketing strategy.

The Sofitel Saigon Plaza in Vietnam took part in this year’s Mid-Autumn Festival by launching a Mooncake Collection that patrons can buy to share with their loved ones. Ensuring they will be present with the celebration and aid them to fully enjoy the festival.

The mid-autumn festival is the second important Chinese festival celebrated by most Asian countries after the Chinese New Year. It’s a yearly event that gives thanks for the harvest.

Every mooncake box has the festival’s delicacy with its special sauce and green tea lotus seed, providing everything people need to enjoy the delicacy and have a good time with their family and friends.

What Are the Secrets to this Captivating Mooncake Promotion?

1. Occasion

In line with the mid-autumn event, is a delicacy that people share with each other: Mooncakes. Sofitel joined this celebration through their mooncake box to reinforce their holiday branding.

Furthermore, people would undoubtedly see the display and the mooncake gift box the moment they check-in for the holiday vacation.

It effectively and instantly makes them present in the celebration which forms a basis for people to associate them with the festivities and foster a positive impression.

2. Quality

From the outside, the mooncake box instantly catches anyone’s attention.

However, it doesn’t stop there. The box is made from high-quality custom cardboard paired with a handle made from leather to give that elegant vibe. And, ultimately, a brass lock to secure the products but also to give off a luxurious feel.

Overall, the eye-catching factor of the box precedes its look to the quality of the materials used.

3. Colours

Part of the reason why it’s so eye-catching is because of its calming light colour against the dark wood of the table and the place itself.

People would step into the hotel and instantly look at the merchandise display because it pops out against the general brown colour of the place.

Apart from that is the resonance these colours do to every passerby.

They used turquoise blue which signifies rebirth, good fortune, sophistication and vitality. Just from here, people can already see what Sofitel wishes for them during this important festival.

4. Design

Since the colour used already means sophistication, the mooncake box emphasized the holiday branding of Sofitel through the design.

Known as a luxury hotel, the business chose to use materials such as leather and brass in colours that would contrast with blue but give off a luxurious feel to the packaging design.

Luxury packaging design not only increases the brand value but also creates an emotional connection between the consumer and the brand.

Consequently, this helped to create a memorable impression of the promotion, which the guests will remember.

5 Effective Strategies to Promote Your Brand During the Holidays

The holiday season presents a prime opportunity for businesses to boost their brand visibility and connect with customers on a more personal level. With the right strategies, you can tap into the festive spirit and make a lasting impression. Here are five effective tips to promote your brand during the holidays.

1. Plan Ahead

Start your holiday marketing efforts well in advance. Create a comprehensive holiday marketing plan that outlines your goals, target audience, messaging, and promotional channels. This will ensure a well-organized and cohesive campaign.

2. Craft Holiday-Centric Content

Tailor your content to reflect the holiday spirit. This can include holiday-themed blog posts, videos, social media updates, and email newsletters. Use storytelling to evoke emotions and connect with your audience on a personal level.

3. Create a Festive Visual Identity

Update your branding and visuals to incorporate holiday elements. This could mean altering your logo, website banners, and social media profile pictures to include festive colours, icons, or imagery.

4. Offer Exclusive Promotions

Entice customers with holiday-specific promotions and discounts. Consider running limited-time offers, bundled deals, or exclusive giveaways to attract attention and drive sales.

5. Collaborate with Influencers

Partner with influencers in your niche to reach a broader audience. Influencers can help you promote your products or services authentically and provide a fresh perspective to your holiday campaign.

Curious about how other brands joined in the Mid-Autumn celebration through the years? Here are some to give you more ideas:

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Check out how other brands took advantage of holiday branding in their promotions here:

Stella Artois specifically crafted a custom printed glass for the holiday season and packaged it as a promotional GWP that new and loyal consumers couldn’t ignore.

Make Your Holiday Marketing Right with Branded Seasonal Merchandise!

This Starbucks POS display enchanted anyone with its visual design after a Christmas tree with branded merchandise as its decorations. See more here:

Innovative POS Ideas: The Secrets to Starbucks’ Latest Holiday Marketing

For the holiday season, IDC, a cosmetic brand, packed their products like a gift. The gift sets are packed according to scent or use that is perfect for anyone to pick up from the shelves to the hands of the gift receiver.

How Does IDC Captivate Shoppers With Holiday Beauty Gift Set Ideas?

In another gift set, Oreo, gave out two branded ceramic cups, an ice cream scoop and two straws with their product. They also have a milkshake gift set that rouses engagement from people for the holidays.

Celebrate The Holidays with this Oreo Christmas Gift Set!

For Valentine’s Day promotion, Time Square Hong Kong wished couples a long-lasting and happy life through their custom organizer box redemption gift. Read more below:

Boost Sales with a Custom Organizer Box – Holiday Redemption Gift by Times Square

To Sum It All Up,

Sofitel managed to make a strong and positive impression on people during the important holiday. It already associates them with the warmth and joy they felt during the celebration they spent with their family and friends. This helps them build brand awareness and convert people into loyal customers.

Moreover, based on the quality and packaging design, it makes people curious about the custom merchandise they will produce in the near future or at the next festival.

How Can ODM Help?

ODM specializes in the customisation of promotional merchandise. We have our own in-house designers, Mindsparkz, that work closely with our clients to produce the promotional product they have in mind. Along with that, we also have our own merchandisers that would help you source the materials you needed.

Here, we work to make sure you get what you intend from the materials to the design and what you want people to think when they see your branded merchandise. Apart from that, we also manufacture point of sale display to help your products pop out and high quality product packaging as well as branded giveaways and corporate gifts. Feel free to contact us today!