Giving customers a gift with purchase is over the top enticing. And this promotional GWP Cap by Abercrombie & Fitch never failed to excite customers.
Abercrombie & Fitch is a famous American retailer that focuses on upscale casual wear for young consumers. Now, they have ventured into the fragrance industry and have become even more successful in this line.
With a purchase of either First Instinct Eau de Parfum for women or First Instinct Eau de Toilette for Men, you automatically get a free branded cap. This promotional GWP cap by Abercrombie & Fitch can be found in House of Fraser UK.
Is the Cap Worth The Purchase?
With a single purchase of a perfume, customers will receive this classic Abercrombie & Fitch cap. This cap is beautifully crafted using top of the line materials. Plus, it’s minimalistic classic design makes it more worth it.
Why the Promotional GWP Cap by Abercrombie & Fitch UK is a Cool Idea
- Brand Awareness: Abercrombie & Fitch has branded this complimentary gift with a straight and conspicuous logo. Therefore, this will greatly build brand awareness every time the cap is being used. Furthermore, the use of an informative POS display and an in-store display helped the brand to stand out.
- High-quality. It’s pretty obvious that the materials used are top notch. This is important since they are a high-end brand. High-quality materials means the gift is reliable and high quality, thereby improving brand image. Clearly, Abercrombie & Fitch didn’t make a cheap quality item.
- Design. The warm colour of the cap perfectly accentuates the simple logo of the brand. Its stylish design makes the gift more appealing to customers. Thus, customers will wear the promotional cap more often, maximizing the impact of your promotions.
- Branding Opportunity: The cap is perfect for everyday use. Consequently, promoting your brand with a cap will increase your brand’s visibility. We highly suggest printing brand name, logo, or other brand visuals on the front for greater brand exposure. You can use any printing technique as long as the print is clear and recognizable.
- Practicality. Who wouldn’t want to receive gifts with a practical use? Since caps are really useful, this makes a wonderful gift to customers.
How to Greatly Enhance this Promotional Idea?
- Variety. This promotional idea will be better if a variety of colours and design are present. Having custom designs and colours may make customers want to collect all designs- great for collectible promos. This could lead to more product purchase.
We love how this retail marketing idea can help raise brand awareness. So, if you need any help with promotional products or ideas, feel free to speak with us! Here at ODM, we have a lot of experience in delivering high-quality design work to our clients. Why not contact us today to see if we can help you with any upcoming projects?
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