Street Advertising: Are Outdoor EV Charging Stations the New Billboards?

Electric vehicles (EVs) are becoming more popular as people realize the benefits of not having to deal with oil, taking over the world of mobility across the globe. Consequently, the increasing number of outdoor EV charging stations is being looked at as a potential advertising tool for brands and businesses.

With most automobiles being powered by fuel, people had to rely on gas stations for their needs. However, now that we have more electric cars on our roads, we have to find a way to charge them without having to worry about running out of power.

EV charging stations are one solution to this problem. These stations can be found at many gas stations and shopping malls across the country. They typically offer free charging for anyone who wants it, but they also offer discounts to those who want to purchase a membership or pay per use.

How Do EV Drivers Benefit from EV Charging Stations?

1. Convenience

Outdoor EV charging units can be installed in any location, especially in areas with a high traffic volume.

Owners can find them outside establishments where they can conveniently charge their electric vehicles while doing other chores or simply making the most of their time.

On top of that, these areas are guaranteed to be equipped with on-site security cameras and additional lighting, so they can charge with comfort and ease no matter what time of the day.

2. Cost-Efficiency

“Fueling” your EV will be similar to phone charging: plugging into an outlet several times a week as a matter of habit.

Charging an EV takes much longer than filling up a car with fuel (depending on the type of the charging station) but it is relatively cost-efficient.

In almost all cases, the cost to “fill your tank” electrically will be much lower than using gasoline. Solar-powered EV charging stations are also becoming available these days, offering lower running costs with the help of renewable energy.

3. Flexible Location Options

EV charging stations can be easily found at different places such as malls, airports and other public places where people spend most of their time during the day or night.

You also don’t need to worry about finding parking spaces since there are parking lots near these stations that provide free parking for electric cars.

This makes it easy for consumers who want to recharge their batteries without much hassle or cost involved.

4. Clean Air Commitment

One of the most significant benefits of electric vehicles is that they are environmentally friendly.

Air pollution is harmful to human health. Exhaust from gas- and diesel-powered cars contains a mix of dangerous gases and chemicals.

No gas or other emissions are released into the air when you charge an electric car at an EV charging station.

Outdoor EV Charging Station: What to Look Forward to?

This EV charging station unit is designed to be installed in homes, premises of hotels and restaurants, business establishments, universities, hospitals, and parking lots (indoors and outdoors).

It is equipped with an 11KW onboard charger as standard for extra fast charging. This unit can charge most EVs in under 4 hours, 6x faster than a level 1 charger.

It also comes with a separate mounting bracket for easy fixing to walls.

How Does Your Business Benefit from EV Charging Stations?

EV Charging Can Drive Customers to Your Business

EV charging stations are a great way to attract customers to your business.

Drivers who are heading out will probably search for locations where they can do errands while conveniently charging their EV.

These are the businesses they are most likely to patronize, as both first-time and repeat customers.

Generate WOM

Not only will people who charge in your parking lot be more likely to come back, but it could also generate word-of-mouth advertising as they tell their friends and family about the experience.

Increase Property Value

With the expected increase in electric vehicles on the road, outdoor EV chargers will become more critical, necessitating the addition of EV charging stations on commercial properties.

Adding EV charging stations to your parking facilities is one excellent way to add property value and generate an investment that you can leverage in the long run.

Put Your Business On the Map (Literally)

The increased value of your property also adds your business to the maps, as web mapping platforms highlight locations that come with outdoor EV charging stations.

Map listings can be a beneficial tool for businesses to stand out among others and open possibilities of expanding the products or services they offer.

Encourage Customers to Stay Longer

EV charging stations are a great way to get customers out of their cars and into the store.

They will likely spend more money as they will be encouraged to stay longer at your business, resulting in increased dwell time.

This provides you more opportunities to appeal to your target audiences and offer them products, services or deals.

Many people don’t like shopping at stores with long lines, paying for parking, or finding a place where they can plug their cars in.

By providing EV charging stations in your storefront, you will be able to keep more customers coming back because they don’t have to worry about finding somewhere else to charge their vehicle while shopping.

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Are Outdoor EV Charging Stations the New Billboards?

With the growing awareness among consumers about the benefits of electric vehicles and the increasing possibility of owning them, there’s no doubt that EV charging stations will become very much a part of our daily life and, whoever takes advantage and lead there, will benefit in the long run.

Yes, outdoor EV charging stations can be the new billboards — with proper structure planning and harnessing to the power of branding. They can potentially be an impactful outdoor advertising platform, giving brands access to an upwardly mobile, tech-savvy and affluent urban consumer base.

Interested in setting up EV charging stations for your business? Would you love to know more about how you can leverage them for advertising?

Please do not hesitate to contact our team. You can also quote the product code ODM-4182 by sending us an email of inquiry.

The ODM Group has been helping companies of all sizes with their product design and development needs since 2003, and we know how important this process is for any company. Our diverse approach makes us a great partner for businesses who want a team to manage their projects closely.

Together with our design agency, Mindsparkz, we ensure that we are always ahead of the game to guarantee that you will get new, innovative and sustainable products for your advertising needs, marketing campaigns and promotions.

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