Street Advertising Display: Why Should You Invest In One?

A street advertising display is an out-of-home advertisement. It can come in different forms such as fliers and in street furniture. People on average need to see an advertisement about 7-8 times before it sinks in and a couple more before they get converted to customers.

Street advertising displays will definitely be seen twice. One when people went out of their house and another one when they come back. It already secured two views which could be increased if you invest in more outdoor promotional displays.

Street Advertising Display: What To Expect?

A street advertising display has a couple of parts that are made from different materials to maximise use and customisation. The plastic material used is made from acrylic to ensure durability and impact resistance. The large box material, on the other hand, is made from aluminium. It is corrosion-resistant and lighter compared to most metals.

Additionally, the panels are made from glass which is weather and dust resistant as well as harmful UV rays. It also provides wider colour choices. Moreover, the chairs are made from metal and antiseptic wood.

As you can see, each part of this outdoor advertising display is made from materials that will best serve it and allow for better customisation from its size and colour to its shape.

Why Should You Invest In Street Advertising Display?

It is persistent.

Street advertising display is a form of out-of-home that people cannot block or skip. It’s a persistent outdoor advertising technique that people will undoubtedly see and watch especially while waiting for the bus or any form of public transportation to arrive.

It advertises through days and even holidays.

So, in-store displays can no longer be seen once the store closes. The thing, however, is people don’t stop walking in the streets during those hours. These are potential advertising hours that are wasted.

Street advertising displays solve this problem. They’re advertised 24 hours for seven days and the moving portion of the population will definitely see the outdoor advertising any time of the day.

It has a wider reach.

Another good thing about this is it reaches a wider audience. Since the workforce is slowly coming back to offices, the commuting and travelling population with an average of thousands of people moving to and from every day will be exposed to these outdoor advertising displays.

It is visible.

People usually gather at these bus stops and seek refuge under their shade in all kinds of weather. Especially during rush hours when people are all in a hurry to go home and rest. A custom outdoor display such as a street advertising display takes this high foot and vehicle traffic to your advantage.

What Should You Consider Before Investing?

Time

Though street advertising displays can go for hours and days, it’s also important to take into account the length of the advertisement and the durability of the materials used to maximise the outdoor promotional unit.

Digital displays also have the choice to be shown only during specific hours with high traffic.

Place

While it can be tempting to put branded outdoor displays in places that will only have your brand, there’s also a reason why marketing managers choose crowded places.

These places are the most frequented spots that allow them to be exposed to consumers repeatedly.

Audience

Since the workforce and the moving population is wide, you have to ensure your street advertising will cater to this wider audience.

If you’re working to target a specific market, you must also take into account their interest.

Creativity

People are easily bombarded with advertisements from their phones to their stores. So, the only ones that stick to them are the ones that piqued their interest.

If you want your street advertising display to be memorable, you must make sure yours will have a creative outdoor advertisement to pop against competitors.

Here are other outdoor displays you can utilise in your next promotions:

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In Conclusion,

A street advertisement display is an advantageous marketing strategy that people will have no other choice but be exposed to. Therefore, investing in one after considering the aforementioned things will be very beneficial to all businesses, start-ups and established alike.

We can assist you in your outdoor displays from customisations with our creative team, Mindsparkz, to production! Send us an email with the product code: ODM-4175 to get a quote today!

ODM also offers various services from gift with purchase to manufacturing point-of-sale display units and corporate giveaways. Work with us!