4 Ways Marketing On Store Refrigerator Can Give Your Brand An Edge

When people step into a store, they automatically go to the place where they could get what they need. If your products must remain at a low temperature, they will be found in the refrigerator. And just like any retail market shelf, it will be shared by various brands. This is where marketing on store refrigerator comes in.

This type of marketing is not new. It is usually employed by energy drinks and liquor brands. They use various types to stand out against competitors such as fridges with logos or fridge door advertising. However, due to limited space, they always come up with something unique just like this promotion by an ice cream brand, Häagen-Dazs.

Häagen-Dazs is an ice cream brand that started with three flavours and now flourishing with different types of ice cream which caught our eye.

In one of the store fridges in Hong Kong, the ice cream brand got us looking closer. From its fridge sticker to the arrangement of products and the branded bag inside the fridge itself!

Häagen-Dazs with Maruko and Friends

The Häagen-Dazs collaborated with Maruko to release branded merchandise that every kid, collector and consumer will like! 

The product licensing agreement produced three hot pot designs, three ice pack sets and two ice cream cakes! All of which are only available for a limited time.

The hot pots were designed after Maruko, Noguchi and Hanawa including two forks and one sauce. Meanwhile, the ice pack sets are patterned after Maruko and friends having ice cream, her signature yellow hat and lastly, one designed based on a small school bag.

The ice cream cakes, on the other hand, feature the beloved Maruko in traditional Japanese clothes and camping with classmates. Both brands ensure there will be a flavour for everyone to enjoy!

Why Should You Do Marketing On Store Refrigerator?

• High Foot Traffic

The refrigerator is the first thing people find when they’re thirsty. More usually, they survey that whole fridge and decide what to take.

Moreover, the fridge is usually located at the back or at the side of the stores which people frequently see and pass by.

• Illuminated

The inside of the fridge is illuminated to help consumers see the products clearly even through the mist forming in the fridge door. And this light means people even from the other side of the store will definitely catch a glimpse of your marketing and product.

It could implore them to walk closer and check the products as well, just like what happened to our team with the Häagen-Dazs ice cream.

• Maximise Exposure

More often than not, the fridge store is a space you can take to your advantage. It can house fridge stickers to promote your brand or any ongoing giveaway. In Häagen-Dazs’ case, they used a huge and eye-catching sticker on one of the doors to show off the intriguing product arrangement when people opened it.

• Fridge Stickers

Branded stickers are cost-effective promotional items. They’re also customizable from designs to sizes and easily placed, just as easy to take off at the end of the promotions.

Moreover, stickers retain the same vibrant quality for a long time because of their water-resistant property.

Marketing On Store Refrigerator: How Limited Space Affects Promotions?

The refrigerator in stores is probably the only retail shelf that is almost always full. It is frequently refilled with products so consumers don’t have to worry when they need cold drinks or beverages and deserts.

However, because of that, it allows only limited space for these products to advertise themselves and appeal to the eyes of their consumers. Despite that, we found out that this limitation also gave way for brands to think outside the box.

• Unconventional

When we took a closer look at the marketing on store refrigerator, the promotional bag at the top immediately took our interest. Promotional merchandise such as a branded bag is usually not placed inside the fridge but can be redeemed at the counter or any designated place by the business. So, the unconventional and intriguing use of the space leaves a lasting impression on people.

This unconventional set-up also gives way for consumers to immediately check what promotional product they can get. The accessibility, in turn, gives them a harder push to purchase the product.

• Unleashes Creativity

Just like trying to fit every clothes into your luggage and the creative ways people have come up to fold their things and necessities, the limited space in the store refrigerator led to creative marketing solutions.

An example of it is a custom fridge sticker near the handle or near the light inside the fridge.

The door handle itself can also be customized to a bottle design that will intrigue people and keep your advertising fun and memorable. Check out more details here:

See how other brands utilise this limited space for marketing on store refrigerators:

In this promotion, Monster energy drink used the whole space and its signature colours to leave a better impression on its consumers. Learn more here:

In this promotion, San Miguel fully utilised the custom fridge stickers by informing consumers of their promo gift and easily giving their consumers access to the contest mechanics through QR code. Read all details here:

Anyone would have stopped and watched this innovative digital display in a refrigerator door! The mechanical hand takes one drink and gestures to give it to the consumer before it clears for consumers to see and choose the drinks inside!

Check out how Monster and Asahi used custom fridge stickers to promote their promos, increase brand exposure and convert consumers!

333 have taken advantage of the huge branding space on these tremendous displays! The bright colours and LED lights make them very appealing to customers. Read more here:

Ultimately,

Marketing on store refrigerators can be difficult with the limited space allowed and the competition against other products. It calls for creativity to ensure people will notice your brand and promotional gifts. Häagen-Dazs managed to maximise the space given to them and caught its consumers’ eyes through various but very simple ways.

If you want to catch your consumers’ attention, we can assist you! ODM specializes in customizing promotional items and branded merchandise to suit your marketing needs! Limited space can be challenging but we have a creative team, Mindsparkz, that will work with you!

Aside from that, we also manufacture point-of-sale displays and corporate giveaways as well as gift with purchase and other outdoor advertising displays. Our extensive experience in the industry is proof of our work. Check out our portfolio or send an email to work with us!

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