We believe that a custom promotional product is a powerful way to market your business. People will see your brand name and recognize it as they use your freebies. Speaking of promotions, Haagen-Dazs offered its custom cooler bag to create brand attractiveness right inside the fridge. We find this strategy a very good one and very few other brands run promotions inside frozen sections.
What do we like Haagen-Dazs custom cooler bag as a promotional product?
- Color – Colors strongly influence customers’ buying decisions. Every single color brings its own meaning and image into a product. Haagen-Dazs’s cooler bag used pink color to highlight its romantic and sweet image. It also means youthfulness and energy.
- Size – Haagen-Dazs’s cooler bag is just the perfect size for the fridge. Thus, it will not waste fridge space. Its size is also suitable for travelling.
- Logo – Haagen-Dazs’s logo is printed at the top middle part of the cooler bag. Printing your product with a logo will help raise brand awareness. A well-known logo can encourage customers to buy and establish trust.
- Material– High-quality products means they can be used for a long time. Because the cooler is made from a soft and lightweight material, it is convenient to keep when not in use. The blog Multiple Solutions for Custom Packaging Materials explains the different packaging materials you can use to grab customers’ attention.
Benefits of using a promotional product like custom cooler bag:
- Brand engagement – Loyalty and word- of – mouth marketing are effective to make your business successful. Promotional products help to build trust and reputation for a brand. The more you meet your customers’ needs, the greater trust and reputation you will get in customer relations.
- Brand recognition – When customers are using your promotional product, they also become familiar with your brand. For example, when customers are eating Haagen-Dazs’ ice-cream, they will think about the cooler bag.
- Potential customer – Haagen-Dazs is not only selling ice-cream as their primary product but also offering their branded cooler bag. It increases the product range. A custom promotional product retains existing customers and targets potential customers. Therefore, it increases sales and customer demand.
Overall, custom promotional products helps extend brand exposure and profitability. Having your very own promotional product will differentiate your brand from your competitors.
Here, at ODM, we provide you the creative idea with your promotional product. Also, we provide brand packaging design and logo product design services. We can also help create giveaway products for on-pack promotions and gift with purchase. If you are interested, feel free to contact us anytime!
Want to know more similar custom cooler product? Click on the link below:
Here is a similar product Cooler Bags with different feature. A bigger size of cooler bag is suitable for outdoor activity and travelling. What a functional and good design it is!
Here is a blog which explains how mini coolers can help in drinks marketing.
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Read more on custom packaging design:
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What material can I use for the custom cooler bag packaging?
Options range from acrylic to carbon fibre to leather to PP plastic and they all have their pros and cons but whatever you choose consider the durability of the product in mind and go with what suits your needs best.