To drive sales for its new flavour, renowned ice cream brand Haagen Dazs is now offering a promotional cooler bag to its customers. Simply purchase the new Summer and Berries flavour and an additional pint to obtain this promotional gift! A gift with purchase such as this is a great way to expand your business. This blog will show just exactly why this is.
We love this promotional cooler bag because:
- Design: The design of this particular cooler bag is stylish and simple. A classic tote like bag in black colour and branded prominently with its trademark image, this promotional product is set to increase brand awareness as well. The beauty of these cooler bags is that they can be fully customised to suit your individual needs.
- Stimulate sales: A fashionable bag such as this one will be extremely useful for visits to the beach in summer for example. Because the bag encourages use, customers have added incentive to purchase your product. Moreover, by adding further value to the product offering, customers will feel much more inclined to buy. Either way, you can be sure that a gift with purchase will increase sales of your product.
- Customer retention: By adding value to the purchase, this may encourage customers to switch their purchase to this brand instead! This is because customers will always lean towards companies who offer more than their competitors. Therefore, constant use of promotions such as gift with purchases will ensure customers keep coming back to you.
Whilst a simple concept, including a promotional cooler bag as a gift with purchase can really have positive effects on your brand.
Thought about using a promotional cooler bag for your business? Here at ODM, we have significant experience in product design, sourcing and manufacturing. We can help you utilise your 2016 marketing budget in an effective manner. Be sure to check out our ever-expanding gift with purchase and in store display portals in order to find some more similar case studies.
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