The ice cream brand caught our interest through their custom promotional display. It’s simple, yet effective and attention-grabbing. We have seen so many great POS display designs before but this one still managed to stay on top of our minds. Here’s why:
Haagen Dazs Freestanding Signage – Why it Works!
Interesting – Haagen Dazs created a simple yet interesting point of sale display. The shape as well as the colors, relate to the product itself. As seen in the photo, the top part of the display resembles the canopy awning of the shop. It is an interesting little detail that gave the display a distinct character.
Color Coordinated – They used warm colors such as old rose, pink and gold for this display. The color combination lends a vintage-y and high-end feel. The matching exterior and point of purchase display create an interesting cohesive design that is easy to remember. Furthermore, the colors match their interior. Therefore, this display allows for finer brand remembrance.
Custom Designed – Haagen Dazs freestanding signage is custom designed to make their products stand out. They made use of colorful advertisements to lure people into the shop. Since it is custom designed and unique, it will be easier for customers to locate the shop.
Cost-Efficient – If you take a closer look at the display, you will notice that the poster can be changed. This means replacing the adverts to fit their promotions is easy. This allows the brand to save more since they will just have to make new tarpaulin instead of creating new bespoke displays. Therefore, this is an inexpensive yet effective method of in-store marketing at a very low cost.
Brand Placement – The display is positioned outside the shop so passersby can have a good look at their offerings. Strategic positioning allows the brand to make their products visible, thereby raising brand awareness and brand recognition. And the more the freestanding signage is seen, the more customers become more interested in their products.
What Can be Improved?
Customizing a freestanding signage for your own business is fairly easy with these simple tips to keep in mind:
Find a Theme – Like what Haagen Dazs did, you can find design inspiration from your own brand visuals. Having a theme creates a unified look that allows your brand to stand out. Take a look at this example by Hoshi Ume Sparkling. Their wooden POS display has an authentic Japanese designs that really attract shoppers.
Light it Up! – Adding lights to your display c,an definitely help your display to become more noticeable. This is especially useful for dimly lit shops or stores with not enough ambient light.
So, are you looking for an effective and flexible method to give your brand a boost at a low cost? If so, then a freestanding signage might be what you need. Work with The ODM Group today. We have the resources and the talents to help you make the best promotional products for your business. Our product designers at Mindsparkz are here to assist you.
Previous Case Studies on Haagen Dazs
Popular ice cream brand offered a promotional cooler bag as gift with purchase with their ice cream. This is a great way to extend their promotion even beyond shop floors.
Learn how the use of promotional products helped Haagen Dazs boosted their promotion in Hong Kong.
Another quality promotional gift from Haagen Dazs!
To further promote their line of ice cream, Haagen Dazs is offering a free cooler bag for their customers. The gift goes well with the product on offer, making it a practical gift customers can use everyday.
How did Haagen Dazs utilize their branded stickers to their advantage? Check this blog out:
POS Display-Related Blogs to Inspire Your Next Campaign
Magnum wowed their customers with an extravagant marketing gift: a branded freezer! Read on the blog to learn more about this campaign.
Cooler bags are a common promotional item for ice cream products as they complement the products on offer. This is an effective marketing method because the giveaway product is quite pricier than the product on sale when bought separately. But because they are offering this as a free gift item, the perceived value of both the ice cream and the gwp cooler increased.
Cornetto’s plush bear is an excellent example of an effective plush toy promotion. It serves as an incentive that kids and adults alike will love.
Baskin Robbins ushered in the New Year with a bang! As part of their CNY promotions, they gave away branded tote bags for every purchase of their twin pack ice cream. This is a good promotional idea because the bags are perfect for home and shopping use.
Customers can have three of their favorite ice cream toppings in this promotional gift set offer from Smuckers. This saves them money and time making multiple trips along shopping aisles to find products that go together.
Cooler bags are ideal for ice cream, beverage, and liquor marketing. The versatility and customizability of this product allow marketing manager to be creative in their marketing approach.