Spotted recently at Target departmental stores in Las Vegas,our ODM staff came across a very interesting promo by Smuckers. Purchase this eye catching on pack gift set and get a ice cream set for free!
This gift with purchase may be the first in series of collectible promos for ice cream. This promotional gift definitely goes well with the main item. Toppings goes with Ice Cream and these Ice Cream Bowls and Scoop will definitely come to great use. This Scoop allows consumers to dig their ice cream easily, providing convenience and allowing them to enjoy their dessert! With these promotional products, consumers would switch their purchase to this brand instead.
The On pack packaging definitely earned them some credits as well. Bright green colours would capture the attention of customers in the store. Placement of merchandise in this gift pack allows it to stand out from its competitors, with main product prominently displayed in the center of the box.
However, we feel that this promo could be further improved. The structure of this spoon allows a lot room for branding on the outside. Easily customized in terms of colour and printing of logo, giving consumers a choice of preferred ones. One can even add an Epoxy logo on the tip of the Scoop handle! Printing of logo on the bowl can be done using heat transfer, this would remind consumers of your brand each time they use it.
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