Impressive and impactful, that ‘s how we describe Hershey’s Kisses’ custom vending machine style POS Display in Hong Kong. Like pop-up shops, custom vending machines can be a fantastic short term solution to improving your brand image. But what’s great with vending machines is that they can be used for long term promotional stint as well. Hershey’s Kisses vending machine has enhanced their customers’ buying experience in so many ways, which further improved their image.
What we like about Hershey’s Kisses’ custom vending machine?
- Hershey’s Kisses used blue for their vending machine. This is a great choice because in the psychology of colors, blue means trust, honesty and dependability, thus helping to build customer loyalty. In addition, people are most likely to notice products with bright colors that contrast with their surroundings.
- The Logo of Hershey’s Kisses is big enough to be seen at great distance. Logo does affect the customer’s decision making process in a deeper way. People can see the vending machine from far away because the large logo stood out. Speaking of logo that stands out, check out our previous blog Milka Custom POS Display in Dubai Duty Free.
- Hershey’s Kisses’s venting machine is placed at eye-level position. This gives brands huge advantage because customers can see them easily. Compared to other brands placed on the shelves, Hershey’s Kisses’s vending machine is placed along the aisle, setting it apart from competitors.
Why we love the idea of a custom vending machine?
- Flexible– A custom vending machine can be run for 24 hours per day and 7 days per week. It offers flexibility and it suits a busy lifestyle, thus creating a balance between work, life and family.
- Save money – the custom vending machine can run even without anyone attending to it. You do not need to recruit and train workers.
- Convenience – Vending machines offer convenience for anyone on the go. Customers can buy anytime they want.
- Grab customers’ interest – Glass front vending machines make it easy for customers to see what the brand has to offer, helping them decide whether to make a purchase.
Here is a blog about using custom vending machine for promotions:
Having your own brand of vending machine is an innovative marketing strategy. It makes managing your business simpler and hassle-free. If you like to create your own promotional vending machine, feel free to contact us. We can also help with retail sign ideas, custom display rack, gift with purchase and all kinds of promotional products.
Still want to know more? Check out these similar projects:
Creative POS display Unit from Cadbury:
Ferrero brings out a creative way to further improve its brand reputation- using money pockets as primary design for their CNY POS Display.
Using a free standing display unit, Nestle grabs customers’ attention and interest.
Check out Max Factor’s beautiful custom makeup display and see how it inspires brand interaction.