Most cosmetic brands use custom makeup display to further boost their sales. This is because this tactic allows for better brand positioning in stores where there are hundreds of brands competing. Max Factor, a makeup brand since 1909, is one of those brands that had success with using custom makeup display to showcase their products.
What Makes this Custom Makeup Display by Max Factor a good in-store display?
- One thing that draws the attention of consumers to the display is the huge and lighted area for print advertising. The brand used the space to inform the public of its newest promotions and products.
- Another strong point of this custom makeup display is the fact that all products are accessible. Consumers may see, touch, feel, and try the products. This satisfies the curiosity of the customers which eventually, may lead to a purchase.
- The free standing display unit presents the beauty products neatly. It’s very organised and products are given equal exposure.
- Max Factor’s logo is noticeable even from a great distance- great way to establish brand and call attention within busy retail stores.
- The mirror in the custom makeup display allows customers to see how the sample product blends with their skin. This way, shoppers can decide whether they want the product.
Benefits of using a POS display
- Effectively convey messages even without a staff member – As seen on Max Factor’s POS display, without the help of a sales staff, the customer will automatically see the products that are on sale.
- Improves product appeal – Customers will be more attracted to the products if you create a good-looking display. As a result, people will more likely to buy them.
Overall, a custom makeup display can help your brand grow in many ways. It allows you to develop a creative marketing strategy that’s effective and worthwhile.
If you like this promotional idea, feel free to contact ODM. You can count on us for great promotional ideas that are tailor-made for your business. We specialize in designing, sourcing and manufacturing promotional gifts and other marketing tools to make your campaign a success.
Should you need more promotional inspiration, check out the links below:
Check out Clarins UK eye-catching POS display and their glittery Christmas promotional pouch bag.
This is great for advertising in malls and trade fairs.
Adding a visual attraction stimulates curiosity which can be a great way to boost a huge following. This is what this cosmetics video POS display is all about.