The food industry is quite saturated, and without a solid marketing plan, your brand could easily be forgotten. Food promotional items are a simple yet effective and cost-efficient way to make a mark in the industry.
Dutch Lady, a Malaysian milk brand understands this well that’s why for their campaign in Vietnam, they went all out with a custom POS display and unique on-pack gifts such as promotional watches and fidget spinners.
Dutch Lady is well known in Vietnam because of its tasty line of dairy products for the entire family. They have powdered milk, full-fat milk; yogurt and yogurt drinks as well as sweetened condensed milk.
Shown here are the benefits of choosing POS display and On-pack promotions as an effective marketing idea;
Promotional products bring you closer to your target customers. For example, POS Displays with lights are an effective way to showcase your products. Also, giving away food promotional items like the colorful watch and fidget spinner is a simple way to stand out from other brands.
What do we like about Dutch Lady’s Food Promotional Items?
- Product Visibility – Dutch Lady’s beautiful custom POS display and cool On-pack promotions increase its visibility in the market. The light made the display more mesmerizing and gave the products a shiny high-end feel. They have also added the colorful and trendy freebies on the packaging so that children will enjoy not just the milk but also the little gifts.
- Corporate Image – Dutch Lady’s POS display is beautifully designed and the colors suit the brand very well. In addition the gifts are useful and are currently trending in the market today. This food promotional items are a great way to improve your image and increase in-store traffic.
- Versatility – The POS display is very versatile because it is relatively sturdy and can be used for years to come. The design and positioning also draw customer in.
Whether you’re a new or established brand, it is always a good idea to use in-store display and on-pack marketing gifts. Should you need help developing your own freestanding display unit and unique promotional products, you can count on our product designers and experienced marketing professionals here at ODM. We can help you build success in your business. For more information about our services please Contact us. Below, we complied some great marketing ideas from our blog.
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The display is showing a few different types of minion toys that are for sale.
For marketers, in-store merchandising remains the best way to reach out to customers.