Sticky Branding – Fridge Door Advertising Stickers

We spotted this promotion in Hong Kong and our attention was immediately drawn to the fridge door. Through the branded fridge door advertising stickers, we learned that Red Bull and Vita are offering exciting gift prizes. Using the stickers to announce their ongoing promotions is a smart move for the company because they can easily be noticed by customers.

Scan your local supermarket and you will see various colorful fridge decals along the drinks and frozen goods section. They are a simple yet effective way to convey your message to your customers as they are usually colorful and creatively designed. But before we discuss the reasons why these branded stickers are an effective promotional method, we will first take a look at the contest gifts Red Bull and Vita are offering.

Red Bull Reign

To join the contest, customers are required to purchase Red Bull Energy Drink, Red Bull Sugarfree or Red Bull Summer Edition at any participating outlet in Hong Kong. Then they have to log onto www.redbull.hk/redbullreign and enter the information needed to enter the competition.

The rewards include:

• First prize (1 winner ) – Round-trip tickets from Hong Kong to Toronto, Canada and 2-night accommodation to attend the Red Bull Reign world Final in 2020.
• Second prize (3 winners) – one Red Bull Limited edition basketball
• Third Prize (20 winners) – one Red Bull Rein Jersey and Red Bull Reign Sports Bag

 

Vita Contest Rewards

As part of their promotional campaign, the beverage brand is offering cool prizes that include a smart watch and a wireless bluetooth earpiece. Ten lucky winners will win a smart watch valued at $3199HKD while 5 lucky winners will get wireless Bluetooth earpiece valued at $1599.

The products are of high-quality and a bit pricey when bought, making the contest more exciting. With such high-quality products as contest giveaways, more people will be encouraged to buy their products and join the contest.

 

How Fridge Door Advertising Stickers Helped in their Promotion?

• High ROI – Marketing budget is one important consideration when promoting your brand. Stickers are a cost-effective marketing tools that anyone can use. They are far more inexpensive than TV or print ads but they surely help boost your ROI.

• Location – Beautifully-designed stickers can be easily noticed wherever you post them. Promotional stickers create immediate call to action when customers buy their favorite drinks. Seeing the giveaway prizes and the mechanics of the contest right at the point of sale encourages customers to make the purchase straight away.

 

• Great for Short Promo Runs – In our example, Red Bull Reign runs from July to August 2019. For such short promotional runs, branded fridge doors stickers are an inexpensive yet effective promotional idea.

 

• Ease of Setup – Branded Advertising Stickers are easy to install and remove once the promotion is over. As such marketing managers can reap the benefits of these stickers right away.

 

 

If you are in need of professional designers to create unique and effective door advertising stickers, then consult our team! The ODM group specializes in design and sourcing of custom promotional products, POS displays, and marketing gifts. We visit factory floors to ensure that your merchandise is done according to your requirements. So, contact us today so we can get started with your next project!

 

For more marketing ideas check these blogs out!

 

Relevant Blogs

V Energy’s “Grab A Free V Keyring” promo encouraged customers to purchase 2 of the brand’s products to get the promotional keyring for free. Read more here:

 

Fridge handles offer a prominent location on convenience store refrigerator doors where the brand’s logo or message may be clearly seen. Here’s a marketing sample:

 

Ever wondered why some products have unique shiny stickers? Find out why hologram stickers are an important part of manufacturing and packaging.

 

Scan your local grocery stores and you will surely find colorful and creatively-designed stickers stuck on the fridge doors in the drinks section of the store. This is because they are easily

 

We can”t get enough of this Red Bull office chairs! The company is using this chair to inspire their employees to be involved in their marketing efforts.

 

This promotional banner by Red Bull caught our attention while out and about in Vietnam. We felt energized just by looking at the design.

 

VITA launched summer promotional gifts as part of their brand campaign in Hong Kong. We certainly love the warm colors and the gifts being offered as they are practical and beautifully-designed.