Trade shows are the most accessible best practice for connecting to new markets and finding a brand new gift marketing strategy. One day spent at an exhibition or booth will instantaneously provide access to more clients and suppliers. 

Moreover, you can physically examine the products and make real-life connections with the people behind them. There are plenty of exhibits that showcase an abundance of items ranging from free-standing displays to free promotional items from various industries. 

gift marketing strategy

What is Shenzhen Gift Fair?

Shenzhen Gift Fair, also known as China Gift and Home Furnishing Flagship Exhibition, was founded in 1993. It has successfully held 28 trade shows ever since. It is one of China’s most prominent and longest-running trade fairs for gifts, and household products held two times a year in April and October. 

For the year 2021, their organiser, Reed Exhibitions Huabo, committed to building a high-quality exhibition platform to bring together industry professionals and help customers achieve business growth. The 4-day event spans from April 25 to April 28, 2021, held at the Shenzhen International Convention and Exhibition Center. 

Shenzhen Gift Fair is second to none, covering one of the largest 240,000m² exhibition areas and more than 5000+ exhibitors. There was an expected estimate of 200,000 visitors that visited brand booths showcased onsite. 

 

Heavily Focused Exhibition Categories: 

  • Business gift
  • Promotional gift
  • Annual festival welfare gift
  • Fashionable household products 
  • Bonus membership gifts
  • Cosmetic products 

gift marketing strategy

 

This season’s Shenzhen trade fair had a lot of exciting products to offer to execute an excellent gift marketing strategy. Let us introduce to you the top 3 products that fascinated us. 

 

Christmas Bauble Speaker 

What captivated us the most is the multipurpose Christmas bauble speaker with holographic projection technology. Add some fun this festive period with the most incredible home or company decor! The perfect blend of technology and festivity will most definitely leave friends, families, colleagues in awe. 

gift marketing strategy

Christmas Bauble Speaker

Bluetooth Music Headwear

Another product that caught our attention will be Bluetooth Music Headwears. Ideal promotional gift ideas for clients and branding due to the uniqueness of the product. It is effortless to operate and keeps you warm at the same time. Moreover, by removing the device from your headwear, it is fully washable. 

gift marketing strategy

Bluetooth Music Headwear

3-in-1 Ring Light

Most of us are bound to a Work-from-Home status, and ring lights are growing in demand due to their usage during video calls and meetings. Our team managed to find a product that does more than illuminating the eyes of users. It is a versatile product that provides the ring light function, Bluetooth speaker, and wireless charging. All in one product, how ingenious.

gift marketing strategy

3-in-1 Ring Light

Pokemon Point-of-Sale Display

There was also an attractive Point-of-Sale Display to showcase lovely Pokemon Plush toys! The Pikachu head setup has attracted many curious visitors for photo opportunities due to its enormous size and eye-catching light beams. ODM has written about co-branding with Pikachu Franchise before, do check our blog about brand licensing.

gift marketing strategy

Pikachu POS Display

 

Gift Marketing Strategy Learning Point

At a time of the global pandemic, ODM Group managed to grasp this rare opportunity to mingle with top suppliers from around the world. Furthermore, the best chance for gift communities and professions to discover new products, build connections, and gather the latest market trends and intelligence. A way to find the perfect gift marketing strategy! 

 

Contact ODM

As one of the leading promotional products companies, ODM has a strong background in running promotions, designing, and manufacturing promotional merchandise. The ODM team works hand in hand with Mindsparkz in producing meaningful, beautiful, and powerful branding and product designs. We are always on the lookout for fresh and innovative ideas from Trade Fairs, and one of our favourites will be Shenzhen’s Gift Fair. Here at ODM, we go beyond our limits just to provide the best merchandise goods to our clients!

 

Related Blogs

Check out plenty of other promotional gifts found at other trade shows:

 

Stand out from your competition! Read up on these trade show promotional ideas that epitomize effective marketing!

 

Promotional giveaway products are a surefire way to increase event turnout and create brand awareness. Learn more about why you should invest in trade show giveaways:

 

Other than China, ODM visits trade shows such as the most well-known and reputed plastic trade show in the Vietnam market. Check it out here:

 

Learn more about how video marketing is a great promotional strategy for trade shows:

 

Read more interesting blogs created by Mindsparkz. To have easy access, just scan the QR below.

ODM QR Code

ODM QR Code