Lamy has created a unique Pokémon set for pen brand licensing that includes cute Pikachu figurines and Poké Ball designs.
The Pokémon Company was able to undergo pen brand licensing as they team up with Lamy, a German pen manufacturer, to provide their Chinese fans with a special package. Launched last 2020, it comes with a yellow pen, a Poké Ball pencil holder, a Poké Ball-themed case, and a couple of Pikachu figurines that people can attach to the ballpen.
Here is a list of the benefits of undergoing Brand Pen Licensing:
- The brand gets to obtain added support in marketing. In their category, the company can have the right to use the brand when the manufacturer agrees to have a percentage of their net sales spent on marketing.
- This pen licensing is a marketing commitment that doesn’t just support the licensed category, but can also become vital to the overall brand.
- With minimal investment, brand managers can extend their brands through a pen licensing agreement. Here, responsible for everything from developing products, managing inventory to store replenishment will be the third-party manufacturers.
- The improvement of the insights and connections of licensed categories can extend a brand. Doing this through pen licensing can provide numerous incremental opportunities to connect with the consumers.
- The brand owner will gain added insights regarding the brand by having a toll-free number on the exterior or a survey inserted inside a licensed package.
- Protecting the trademark can benefit a brand in specific categories as long as they get sold there actively. Whenever a class becomes vacant, others may claim rights to utilize that mark.
- Whenever a brand gets extended into a variety through pen licensing, it can help brand owners reach the commerce standard.
- Having the brand licensed to a manufacturer selling into retail where the brand is not present will allow the brand to enter new distribution channels. Thus, the brand will have access to this channel through a pen licensing relationship.
- The brand can incrementally garner shelf space whenever the owner decides to extend the brand through pen licensing into another category. Doing this will allow the brand to garner sufficient exposure in categories in all retail stores wherein the product gets sold.
- Whenever it gets sold to well-known chain retailers, the brand will garner additional brand exposure in every type.
- Sufficient access to patented technology. Many companies may select to license brands that provide proprietary innovation brand owners.
- Every time the patented technology allows the brand to reinforce its position, the new product may increase demand and garner great consumer appreciation.
- The brand can get into new regions through a manufacturer with a known presence in places where they cannot sell the brand.
- The brand owner can capture revenue in loyalty by selling its licensed products. It is a symbiotic relationship that helps create new products for a marketplace that the people desire.
- Whenever the manufacturer generates revenue, the brand owner will get a percentage of royalty payments to the bottom line.
- Brand pen licensing allows for transferring information from the partners in manufacturing that work on the brand’s pen licensing.
- Having a pen licensing arrangement enables the manufacturer and brand owner to have an opportunity to share their knowledge and insights across various disciplines that include sales, R&D, marketing, and product development.
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The ODM Group is a Promotional Products Marketing Agency founded in Hong Kong in 2003. Over the years, the company allowed its services to expand while being rooted firmly in Asia near our factories. Because of our diverse approach, we can be a great partner to any International brand that wants to have a team to manage its projects closely. We have expanded our scale and services scope for more than a decade. Eventually, it led to the creation of our sister company, Mindsparkz! Contact us as we’re always ready to review your next project. Let’s design and manufacture something special together.
Frequently Asked Questions
What is Brand Pen Licensing?
Brand pen licensing refers to leasing or renting an intangible asset that is the brand. It involves the process of having contracts created and managed between an individual or company who desires to use the brand that associates with a product for a particular time and within a specified category. Brand owners use licensing to have their character or trademark extended onto entirely different products.
How can Brand Pen Licensing help business?
Brand pen licensing allows owners of intellectual property to have access to royalty income without any expenses or risks involved in distribution and manufacturing. The successful establishment of a profitable program in brand licensing depends on a clear strategy with proper operational segments.
How do you license a brand?
Step 1: Have your Intellectual Property protected. It is among the vital factors behind the licensing of a brand. Step 2: Conduct the needed Research as Licensing a brand is not just a simple process Step 3: Set Terms and Restrictions.
How will you know if your brand is ready for pen licensing?
1. Check if the brand owner is the actual owner of the rights. 2. Review if you have a strong brand image. 3. Verify if the property has legal protection for relevant product categories. 4. Study the kind of marketing that can back up the brand. 5. Allow for the competition to be checked.
Should you consider brand pen licensing?
Licensing can be highly appealing for businesses as the licensee assumes every risk and cost from marketing to manufacturing and attempting to hinder people from infringing on your patented products. It could depend on the agreement that the licensor or inventor may only need to sit and wait for royalty checks every quarter.
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Definition:
Brand licensing is a licensing agreement that allows a business to market or produce a product using a brand from a different owner.
Synonyms:
brand permit, brand authorization
Translations:
Chinese: 品牌授权 (Pǐnpái shòuquán)
Vietnamese: cấp phép thương hiệu
Spanish: licencia de marca
French: licence de marque
Italian: licenza del marchio
German: Markenlizenzierung
