ODM will visit the upcoming Brand Licensing event from the 28th to the 30th of September, 2010 held at The Grand Hall, Olympia, London. This event, sponsored by LIMA (The International Licensing Industry Merchandisers’ Association) has been an annual event that both licensors and agents look forward to.
Promotional Products companies use licensed properties to spice up gifts with purchase campaigns. For smaller companies this helps to add value to campaigns and helps associate International brand name with your company.
Licensing is the process of leasing a legally protected (trademarked or copyrighted) entity. The entity may be a name, logo, slogan, signature – our Mindsparkz team also license inventions. Intellectual property is a valuable asset and this event is very much a celebration. Benefits of licensing can include moving a brand into new businesses without making a major investment.
At ODM we realize the importance of licensing not only to our business but also to our customers as we want to ensure the best for them. Some interesting links… Hana Deka Plushes, Chinelas, Tea Tool, Pen Fan, Coolzee – http://www.mindsparkz.com/.