Trade Show Promotional Ideas: How To Attract Customers To Your Brand!

Trade shows provide brands with the perfect opportunity to advertise their repertoire of products and services. This is an excellent way to attract potential customers, as those who attend trade shows are usually looking to do business. However, many companies want to get the business of these trade show attendees, leading to a densely packed venue with strong competitors at every turn.

In such a competitive environment where everyone is competing to get the attention of customers, generically displaying your range of products or services is not going to cut it! Your brand has to come up with unique ways to stand out from the competition. Ramping up your booth is one excellent way to achieve this goal. Check out these trade show promotional ideas that epitomize effective marketing!

This trade show booth is from When We Are Giants.

It features a rooftop cafe setting, complete with chairs, desks and even patio umbrellas! The entire booth is decked out in black, with the text and banners being painted in white. This creates a sleek and modern feel to the booth. Additionally, the color of the booth also creates a stark contrast compared to the other booths surrounding it. This attracts attention to the brand and causes attendees to gravitate towards it. The chairs and tables on the roof also add differentiation to the brand, as all of the surrounding booths have empty roofs. Hence, effectively utilizing colors and additions can make your brand stand out from the rest.

Check out this booth from La Hechicera Rum. It features a unique addition; a live bartender!

The bartender is mixing up drinks on the spot and serving samples in small cups. This is an excellent marketing method, especially for brands in the alcoholic drinks industry. Featuring a live bartender adds personalization to the booth. This is also an excellent way to help customers, as people who wish to know more about the brand or product can ask questions and receive the answers on the spot. Hence, the addition of a bartender will make customers want to purchase from that brand over others without any personal touch, as it gives potential customers a more customized and personalized service which they will definitely appreciate.

Check out another booth by an alcoholic drink brand. This booth is from Copper Rivet Distillery.

This booth features samples of the drinks for customers to taste. Furthermore, it also features tasting note samples in small bottles for customers to view and smell. This type of booth is especially effective for smaller companies, as this is a cost-effective way to advertise the brand and the flavor profile of the drink while still adding a degree of personalization to the booth.

Be sure to also check out this booth born out of collaborative marketing between Tia Maria Liqueur and Coffee Project.

The walls of the booth are customized to look like a brick wall painted white. The wall also features three skateboards with the custom logos of Tia Maria and Coffee Project. This booth creates an excellent atmosphere that caters to the younger and more hip crowd. The skateboards also add an aura of edginess to the brands, which will be appreciated by the young target demographic. Hence, this booth is an excellent example of how to use effective methods such as the appearance of walls and additions such as the skateboards to capture the attention of a younger target demographic.

How we can help you

Want to make your booth stand out at a trade show? Well, we can help you with that! We here at ODM design, source and manufacture custom promotional products. Our talented team of in-house product designers can design the perfect promotional item to set your brand apart from all the other brands at any trade show! We also offer product brainstorming sessions to come up with a range of custom promotional products perfect for your brand. Do not hesitate to contact us today, to find out how we can help your brand with your marketing needs.

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If you truly want to stand out from the crowd at a trade show, you absolutely need to utilize this Magnetic POS Display! When people walk by your booth to see your product levitating, everyone will stop and gaze in amazement!

Offering gifts at a trade show is also an excellent way to attract customers to your brand. After all, who doesn’t like getting free gifts? Check out this blog to find out more.

Thinking of a gift to include in a purchase with purchase promotion, gift with purchase promotion, branded corporate giveaway, or free gift promotion? Look no further! We have the perfect gift for you; custom branded snow globes! These unique novelty items are especially effective during the Christmas season!