Entice Customers with these Trade Show Gift Ideas

The Hong Kong Mega Show was held last week on the dates 20^th-23^rd October at the Hong Kong Convention and Exhibition Centre. One of our colleagues visited and shared the promotional gifts he received which helped us realise which ones were desirable and in high demand. He brought back a range of freebies which will be shown here to share trade show gift ideas. The companies at the trade show were all from a variety of industries including sporting goods, gifts and premiums, toys and baby products, housewares and kitchen, festive, Christmas and seasonal products.

Here are some trade show gifts ideas:

Firstly, upon arrival a branded tote bag was given courtesy of the trade show along with a lanyard and ID card which was printed on the spot. Here are pictures of the free bag and lanyard, everyone received both items at the beginning. This built expectations of promotional products from the start that would be given out later from other companies. The blue non-woven tote bag is a usual product to gift visitors at conventions and events.

An improved idea of these two items could be a combination of a personalised product such as a customised tote bag with the guest’s name printed on it instead. Since the trade show were printing ID cards on the spot, they could adjust, save money and provide a specialised product which will be guaranteed a reuse and allow brand activation. No company offered an item as such, so this would be a great gift idea to leave an impression on visitors.

Secondly, this cross-body pouch was one of the gifts which left a good impression of the company as they had clearly invested in satisfying their potential customers. Here are some reasons why it is a good trade show souvenir:

• Material – The pouch is made out of PU and Felt giving it a dual feeling of different fabrics.
• Colour – The pouch is brown but consists of two different shades making it stand out more than being monochrome. It is also a good fit with the company’s colours.
• Suitability – There is an adjustable strap giving people the chance to fit the bag to size allowing suitability for anyone.
• Useful – At the front, there is a pocket where you can add an ID card or something larger like a phone.
• Effective – At the back is a little slit open pocket to put cards away or something small as a secret and secure slot.
• Accessibility – The two compartments make this pouch quite useful for visitors as the look, feel and durability are all in their favour and it is likely the bag will be used again.
• Brand visibility – This will enhance brand visibility as the logo will be clear.

To sum up:

The key to an excellent gift idea is to personalise products and make sure it ticks some of the boxes above to ensure visitors are interested in your products and what you can offer as a business. The perceived quality of a gift is important, even if it free, the object represents the company and an investment has been made. Therefore, material and colour have a huge impact as it has to be appealing. The product should also be effective and show off the brand as that is the main reason as to why the business made promo gifts.

 

We can help with your next trade show personalised gifts…

Interested in any of these products? Can you see your name on the tote or pouch? If you can, we can customise these products to your liking which will entice visitors to your booth at the trade show and make sure they are impressed with your promotional freebies!

 

Interested in other trade show marketing ideas? Here’s some more:

Find out why it is important to invest in promotional event giveaways. They sustain the audience’s interest and also serve as a tangible reminder of their experience. Read here for more:

 

Is your company associated with fitness, health or exercise? Give your customers what they want by making branded yoga mats which will guarantee use whenever working out and out in public spaces where your brand will be advertised and marketed without any extra effort!

 

Many people care about the environment and using eco friendly products opens up a target audience. By making gifts that show you’re considerate towards the earth and advertise recycled stationary eco promotions will help attract visitors to your booth. The stationary set is an item which will definitely become handy in any location.

 

A promotional neck pillow is the best way to spread your logo across the world while people journey around the globe. A neck pillow can be easily customized to increase brand visibility and include other useful features to appeal to visitors. Check out different designs you can and gadgets you can pick from in this blog:

 

 

Find out why it is important to invest in promotional event giveaways. They sustain the audience’s interest and also serve as a tangible reminder of their experience. Read here for more:

 

Why not try a video marketing boost at trade shows? There is so much to see at trade shows and competition is surrounding companies everywhere. A key trick to standing out and grabbing people’s attention to attract a crowd is are video campaigns.