In every supermarket and liquor store, there are countless brands of alcoholic drinks brimming the shelves. With so many strong brands around, customers are spoiled for choice! However, if you are a liquor brand, this is certainly scary news! This means that you have to come up with unique and interesting ways to stand out from the crowd. What’s more, we have the perfect method for your brand to achieve this goal; with a Branded Cocktail Set!
This branded cocktail set is from Montgras wines. The wine bottle is packaged in custom packaging, and it features a limited-edition branded glass jar. The back of the box contains a serving suggestion for the cocktail that utilizes the wine, the glass jar, and various fruits. It also contains a link with the caption “How To Do It”, thus providing customers with a link to instructions for making the suggested cocktail.
Why We Like This Branded Cocktail Set
Attracts attention: Using a custom branded cocktail set makes your product more prominent and noticeable. Brands can maximize this by effectively using eye-catchy colors, shapes, and slogans to capture as much attention from customers and passers-by as possible. Hence, when customers scan through the shelves, their eyes will inevitably land on the cocktail set. This is an excellent way to increase brand awareness.
Highly customizable: The cocktail set is highly customizable, giving your brand the freedom to add anything you want to include as a free gift in the cocktail set. Your brand also has the freedom of choosing any design for the box and artwork, giving you the opportunity to come up with creative and even outrageous ways to attract as much attention from shoppers as possible.
Cost-effective: A branded cocktail set is very cheap to produce, as it simply requires custom drinks packaging and any number of free gifts you choose to add inside, not to mention your main drink product as well. Hence, your brand does not have to excessively commit your budget into an overly-extravagant marketing campaign.
Convenient for customers: Including a glass jar together with the purchase of the main drink is extremely convenient for customers, as they obtain the tools necessary to easily make a cocktail. Hence, this saves customers the trouble of having to purchase multiple items, therefore increasing convenience for customers. Furthermore, the instructions in the back of the box also makes it even easier for customers to make the cocktail.
Brand differentiation: Offering a branded cocktail set sets your brand apart from others, especially those who do not offer such promotions. Not only does the custom packaging of the branded gift set make your product stand out on the shelves, it also increases your brand’s perceived value. Hence, you are able to differentiate yourself from other brands effectively.
How we can help you
Want a similar custom branded cocktail set for your brand? Well, you are in the right place! ODM designs, sources and manufactures custom promotional products. Our team of talented product designers can design the perfect branded cocktail set for your brand. Not sure what you are looking for? Don’t worry, we got you covered! We also offer product brainstorming sessions to come up with a range of custom promotional products perfect for your brand. Please feel free to contact us today, to find out more about how we can help your brand with your marketing needs!
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