What Makes Monster Retail Promotion Strategy A Hot Deal In-Store?

What Makes This Retail Promotion a Hot Deal?

Businesses use retail promotions to drive sales. Most of them appeal to logic and urgency. This marketing strategy sends customers the message, “This is a great deal, and you shouldn’t miss it.”  It leaves shoppers with the mindset that they must get the offer before it’s over.

Therefore, we can say that Monster has succeeded in reaching this goal. How can we say so? Let’s dig deeper.

2. Branded merchandise always appeals to buyers. 

Apart from the discount, sports fans wouldn’t want to miss the chance to win special prizes.

Monster gave away branded merchandise to stir interest among shoppers.

Indeed, every fan would love to get these branded t-shirts and caps of the Mercedes AMG Petronas drivers they’re supporting.

1. The special discount helped pull in buyers. 

Monster offered discounts on its energy drink to attract more shoppers to buy the product.

Since it was offered for a limited time, it urged them to purchase for as long as the items were on a discount.

The discount worked as people don’t want to miss the chance to save some money.

3. Brand collaboration helped generate more customers. 

Collaborating with different sports teams is not a new thing for Monster.

This time, they partnered with Mercedes AMG Petronas drivers — Lewis Hamilton and George Russell.

Having a great fanbase worldwide, Monster got the chance to benefit from the racer’s popularity.

Instead of targeting its primary audience, Monster was able to reach sports enthusiasts as well through its effective brand collaboration.

Room for Improvement:

Monster Energy’s retail promotion strategy was arguably a great deal for everyone. However, some points in the promotion limit it from consistently attracting more shoppers.

As we all know, promotional displays play an essential role in marketing. But Monster’s free-standing display unit was deemed to lose its appeal to customers. For us, there are still better ways to make the display even more captivating.

For instance, the brand may consider using a bespoke display. A can-shaped store display sounds like a great idea. Here are some examples of creative displays we featured before.

More of retail promotion campaigns from Monster Energy:

Putting it All Together,

When planned and executed well, retail promotion can definitely help a business boost its sales and convince indecisive prospects to avail of the offer. Thus, if you’re a brand that considers this marketing strategy, how about getting some inspiration from Monster’s promotion and giving it some twists?

What Can ODM Offer?

Being in the marketing and promotional industry since 2003, we give local and international solutions to their marketing problems. From product brainstorming, designing, product sourcing and manufacturing, the ODM Group is here to guide you. Likewise, our product designers from Mindsparkz work closely with us to help us meet our client’s needs and requirements.

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