How Monster Drives Sales w/ its Sports Promotional Merchandise?

As a key player in the industry, Monster Energy has been relentless in its pursuit of excellence, redefining the art of sports and beverage marketing through thoughtfully designed promotional items. We have proven this upon seeing its branded sports promotional merchandise at a supermarket in Singapore.

Let’s talk about the brand’s contest promotion further and will give an honest review of why this marketing worked and the advantages of using promotional items. So, let’s delve in!

Monster’s Exclusive Sports Promotional Merchandise

Participants can stand a chance to win Mercedes-AMG Petronas Formula 1 team gear. The competition giveaway lasted from 1 August to 31 August 2020. All shoppers have to do is purchase any 2 cans of Monster Energy Drink and SMS the receipt number to the phone number provided.

Grand Prize: Branded Backpack

There are only 10 Mercedes-AMG Petronas Formula One Team Backpacks up for grabs.

This is indeed a very functional and high-end gift for the winners which is hard to pass. Especially for the active and on-the-go market.

First Prize: Promotional Baseball Cap

There are only 20 caps up for grabs. Baseball caps always makes great sports merchandise for fans as they love to wear them to show their support.

Second Prize: Promotional Mugs

There are only 40 branded thermal mugs to be given away.

Thermal Mugs are very useful nowadays as they can keep drinks cool or warm for a long period of time.

5 Reasons Monster Energy Promotion Worked

1. Targeted Market

Extreme Sports and Energy Drinks are a match made in heaven for sponsorship activation. At these events, you will always see energy drink brands being visible sponsors for sports teams. Extreme sports tend to gravitate towards the youth or people who live for high energy and adrenaline, which are the brands’ target market.

Monster Energy is one of the biggest sponsors of the Mercedes Formula 1 team. Having this brand sponsorship and this promotion indeed is effective in garnering more sales.

2. Big Following

Formula One is one of the most-watched sporting events in the world. Moreover, Mercedes is one of the top teams in the championship and has one of the most loyal fanbases. Perhaps one of the reasons Monster Energy is having this promotion is to remind fans that the tournament has finally started after a very long break.

Hence, offering branded “We Miss You” gifts will build excitement for the sport. Also, this giveaway may be meant to build anticipation for the Singapore Grand Prix, which was initially supposed to be held in September.

When fans see this promotion, they are allured to participate to win free gifts. Furthermore, they may purchase more cans of Monster Energy drink to increase their chances of winning the giveaway, which drives impulse buys.

Lastly, the promotional giveaway is only for a limited time, so they would be urged to participate and not miss their shot.

3. Functional Gifts

The prizes up for grabs are very practical branded gifts and are high-utility. The custom backpack has ample carrying space and can store many items. Baseball caps can be worn daily, and fans would also wear them to show their support for the motorsport team.

Lastly, the insulated mugs could keep the energy drink cool for a long time. This is a great product for gamers, one of Monster Energy’s biggest buyers.

Therefore, this will pique the interest of many shoppers as they hope to win free sports promotional merchandise.

4. High-End Gifts

These gifts are sort of expensive and high-end gifts. So when shoppers pass by the POS display, they are enticed to participate as they view this giveaway as a win-win situation for them.

Moreover, shoppers are more likely to choose Monster Energy over its competitors, like Redbull, due to the premium giveaway items up for grabs. Not only that, but it can also help Monster Energy boost its perceived value.

5. Strengthen Brand Loyalty

Having this kind of promotional giveaway is a good strategy for both Monster Energy and the Mercedes F1 Team to strengthen their relationships with their loyal customers/fans. They would totally enjoy this kind of giveaway they have and will continue to support them.

Furthermore, this may also lift the spirits of fans disappointed that the race in Singapore was cancelled due to COVID-19. This kind of promotion enables Mercedes to connect with their fans even though they cannot come to the country.

Why Promotional Merchandise Matters in the Sports and Beverage Industry

Promotional merchandise plays a pivotal role in the sports and beverage industry, weaving together the threads of marketing, fan engagement, and brand loyalty. Whether it’s cheering for a favourite team or sipping a refreshing beverage, the power of tangible promotional products leaves a lasting impression on consumers. Let’s explore the significance of promotional merchandise in these two dynamic industries.

1. Boosting Brand Visibility and Recognition

In the fiercely competitive sports and beverage sectors, building brand visibility is crucial. Promotional merchandise, such as branded t-shirts, caps, and water bottles, serves as a walking advertisement for sports teams, leagues, and beverage companies.

Fans flaunt these items proudly, not only during games or events but in their everyday lives, amplifying brand recognition and extending the reach of the companies far beyond traditional marketing channels.

2. Enhancing Fan Engagement and Team Spirit

Emotions and a sense of belonging drive sports fans. By distributing promotional merchandise, teams create a strong emotional connection with their supporters. Fans eagerly embrace these items as symbols of loyalty, solidifying their allegiance to the team or brand.

From foam fingers and rally towels to customized jerseys, each product becomes a cherished memento, fueling the excitement and camaraderie that come with being part of a sports community.

3. Driving Sales and Revenue

The impact of promotional items extends beyond emotional connections, as it directly influences the bottom line. Incentivizing purchases with free merchandise or offering limited-edition gifts can spur impulse buying and drive sales.

Additionally, strategically tying merchandise promotions to special events or game days can boost footfall in sports venues and beverage establishments, leading to increased revenue streams

4. Differentiation and Customer Loyalty

In an era of endless choices, companies seek to stand out from the competition. Thoughtfully designed and high-quality promotional merchandise sets brands apart, creating a distinct identity that resonates with consumers.

As customers receive and use these items, a sense of loyalty develops, prompting them to choose the brand repeatedly, fostering long-term relationships.

More of Monster’s promotional campaigns…

Like most of its previous in-store promotions, the Monster energy drink brand is giving away branded merchandise to its lucky winners! This promotion ran in a store we visited in Cyprus.

What Makes Monster Retail Promotion Strategy A Hot Deal In-Store?

We found Monster sweepstakes sales promotion in a 7- Eleven store in Hong Kong. Twenty grand winners had the chance to win 1 Monster Energy bike. Meanwhile, another 100 winners can bring home 1 Monster Energy Gear Bag.

Monster Sweepstakes Sales Promotion: Who Doesn’t Want A Cruiser Bike?

This promotional campaign runs in Singapore supermarkets. In order for customers to get these high-quality headsets, customers have to purchase 2 cans of Monster Energy in any participating store in the country.

4 Notable Lessons From Monster X Fnatic’s Gaming Promotion Ideas

We came across this POS display by Monster Energy Drink at a convenience store in Hong Kong. The brand is having a contest giveaway in which they are offering gold custom promotional products as special prizes.

Gold Promotional Products: Marketing Nuggets to Make Your Brand Bling

Discover more sports promotional ideas from ODM:

If you’re looking for creative branded merchandise to stay ahead of the game, you would love to consider these sports promotional can coolers! Discover the features and advantages of having custom can holders for your brand.

Stay Ahead Of the Game With Sports Promotional Can Coolers!

Water bottles have become one of the staples in marketing. With that said, these water bottles come in various designs and are highly customisable; thus, brands and customers can modify them according to their needs.

10 Creative Water Bottle Designs to Keep Your Sports Marketing Ready!

Wondering how you can hit the home run with your marketing strategy? These sports promotional giveaways can be the front-runner of your brand!

Sports Promotional Giveaways: Hit Home Run with LED Baseball Caps

These promotional backpacks could be offered as a free gift incentive to participants whenever they signup for an event like a marathon or a sports tournament. Hence, this will attract them more to join as they will receive a high-end gift as an additional benefit.

Sports Event Merchandise: Why Offer Custom Backpacks with Logo?

Our Takeaways,

Overall, an amazing promotion by Monster Energy and Mercedes as both brands can mutually benefit from this. Brand Sponsorships are a great way for Energy Drink and Alcoholic Beverage Brands to expand their customer base and rev up their drink sales. Lastly, to roll out effective marketing campaigns, your brand should carry out good market segmentation and find out what kinds of promotional gifts they will be interested in.

How Can ODM Help?

ODM has been running in the promotional products business for a long time now and has helped many big international brands by delivering high-quality custom promotional merchandise. We did lots of sports merchandise for many sports teams and drinks brands, which you can see in our portfolio here: customized sports merchandise.

Not only that, but we also specialize in marketing for the drink industry! Together with our design agency, Mindsparkz, we can help your brand with designing and creating POS Display, Gift with Purchase, Brand Packaging, and more!

You will definitely not be disappointed with our services, so, contact us with your inquiries today!

Sports Promotional Merchandise FAQs

What is sports promotional merchandise, and why is it important?

Sports promotional merchandise refers to branded products and items specifically designed to promote sports teams, leagues, events, or related businesses. These items include jerseys, caps, water bottles, rally towels, foam fingers, and more. They are crucial in building brand visibility, enhancing fan engagement, and fostering team loyalty. By distributing these items, sports organizations can create a strong emotional connection with fans, boost brand recognition, and drive revenue through increased sales and event attendance.

How can sports promotional merchandise be used to engage fans and supporters?

Sports promotional merchandise serves as a powerful tool to engage fans and supporters on various levels. Customized jerseys, caps, and accessories give fans a sense of belonging and pride, fostering team spirit and loyalty. Rally towels, foam fingers, and other cheering items create an electric atmosphere during games, enhancing the overall fan experience. Additionally, limited-edition or collectable merchandise generates excitement and anticipation, encouraging fans to participate in promotions and events actively.

What types of sports promotional merchandise are commonly used for marketing purposes?

Sports promotional merchandise comes in a wide variety of items tailored to specific marketing needs. Some popular items include, branded apparel, cheering merchandise, stadium giveaways, accesories like water bottles and caps.