As we have seen previously promotional mugs can be a very useful tool when implementing any kind of marketing campaign. This free gift with purchase by Columbia is a great example of how to execute a promotion efficiently.
Offered with selected omni-heat jackets are these proudly branded, high quality thermal mugs with a retail value of 199 HKD.
Promotional Mugs- What’s the deal?
The great thing about most if not all promotional products is that they can be employed in many different ways. Whether it be for general sale, as a corporate gift, implemented with a gift with purchase campaign or even a drinks promo the aim is to focus on customers perceived value scale in order reap the proven causal benefits. What are those benefits you may be wondering?
- Stimulate sales. GWP campaigns are a great tool in adding value to the original product whilst providing additional incentive to purchase.
- Brand awareness. If the product offering is one that is useful and can preferably be taken out on the go, which in this case it is, then you can be sure that your brand will be hot topic in conversation- increasing brand recognition.
- Brand reputation. This is a great way in boosting your brands status quo by offering a free promotional mug. Everyone loves a free gift!
ODM has over 10 years of experience sourcing products from China. We can help utilise your 2016 marketing budget. If your interested in the topic of gift with purchase in particular. We have an ever expanding portal on this with advice on the topic.
Here a few other promo idea blogs that may spark some interest: