Free Mugs as promotional gift with purchase are offered by GoodHomes. The magazine is specialized on interior design and decorating homes. To promote their magazine, they started a marketing campaign with a free gift with purchase.
What are the benefits of this gift with purchase campaign?
By offering a gift with purchase, you can easily influence the consumer in his buying behavior. Many potential costumers will see the offer in the store and decide to buy the magazine instead of purchasing from your competitor. Therefore a gift with purchase like these habitat mugs will surely increase your sales and improve your brand and product recognition.
In summery, the GWP mug from GoodHomes is a wonderful example of the black box model. GoodHomes inject a stimulus with their free mugs and will get the response by an increasing sales volume.
Why using mugs as promotional product?
When choosing the right promotional product for your campaign, the two most important matters are the branding space and the interaction of the customer with the advertising item. In this case, the mugs are the perfect choice for GoodHomes. The mugs offer a great branding space on the cover to print your artwork on while offering many possibilities for interaction during with the brand in daily life.
Advertising products in general are fantastic to use to promote your company and your products. With your printed or embossed logo, artwork, or products on it it’s easy to increase brand awareness and product recognition.
If you want to learn more about promotional items like these mugs, feel free to contact us at the ODM Group.
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