Custom UK Merchandise has never been more relevant. Queen Elizabeth II is now the longest reigning monarch in 1000 years of UK History! What better time to utilize the opportunities of custom merchandise in the UK than now. These examples of the innovative solar queen and creative Cambridge Lampshades are great examples of the benefits custom merchandise.
This product in particular, a solar powered waving queen, is a great piece of custom UK merchandise. This is because it is innovative and memorable, it will catch the eye of consumers in store. This is great for increasing sales and getting your brand known with an innovative piece of merchandise. It will especially appeal to tourists, some of the biggest spenders when it comes to a target market, a great consumer to target!
Another great piece of UK themed merchandise are these lampshades. They highlight the cultural identity of Cambridge and quite literally project it onto the walls of the room. These two examples both highlight the benefits of using Custom UK Merchandise, and also the opportunities presented by the merchandise.
The Opportunities of Custom UK Merchandise
Merchandise can be used by your business in a plethora of ways, not just as sold merchandise:
- Gift With Purchase – Custom UK Merchandise, customized to your brand and targeting big spenders like tourists can be used as giveaways alongside purchases. This can in turn increase brand awareness for your produce with strong branding.
- Giveaways – Merchandise can also be great for giveaways. Expose your brand to the many by giving away things like Custom London Buses on key chains. Not only would this activate your brand, but it would also give a sense of cultural identity to your brand. Great for targeting tourists!
- Below the line marketing – Using custom UK merchandise, you are effectively marketing below the line. This is offering an alternative way to make your brand have contact with those you are selling to, away from the saturated conventional methods of marketing you business
This is a hot topic at the moment, but if you are interested in more, visit the ODM blog where can learn plenty of ways to operationalize your marketing efforts.