Tangs is trying to reach out to tourists that visit Singapore by offering them marketing merchandise. Tourists who shop at Tangs can receive a complimentary Tangs tote bag with a minimum purchase of S$250. This tote bag is branded with Tang’s logo, features products sold by tangs as well as the iconic Tangs building. It is a perfect souvenir for tourists to take back with them. This promotion is valid at both Tangs outlets in Singapore.
This is not the first time Tangs is offering marketing merchandise for tourists. Previously, they offered tourists limited edition pewter magnets.
Tangs is an upscale departmental store in Singapore. Founded in 1932, Tangs has become a principal shopping destination for both tourists and locals. They have built a reputation for themselves with their three governing pillars: honesty, integrity and value for money.
Using marketing merchandise to draw sales
This tote bag helps to draw sales as it not only acts as marketing merchandise, but is also a souvenir. Whenever one visits another country, they would love to bring back with them a unique souvenir. What would be better than a complimentary yet unique souvenir?
Tangs is counted as a tourist attraction in Singapore as it is the pioneer of the Orchard Road shopping district. By using the iconic Tangs building located at Orchard Road as an image on the bag, it becomes a unique souvenir to have.
Plus, this tote bag helps Tangs to gain more international exposure. When tourists use these bags back in their home countries, more people will be exposed to the Tangs brand and their iconic building. When these people visit Singapore, they will mark Tangs as one of their must visit destinations. This will help to draw more sales for Tangs as well.
Check out some blogs on previous promotions by Tangs: