Taking place between September 6th-9th, Spring & Autumn Fair is the largest retail trade show in Europe. Leading up to the event – the ODM group used IFTTT as a tool for conference tracking on twitter #AutumnFair2015. By doing this we found out what the most commonly used words were. These tweets were then put in a wordcloud with the most mentioned words being the largest.
Conference tracking is a good way of getting an overview of what people consider to be the most important topics. As seen in the word cloud – Autumn Fair had the biggest presence on twitter leading up to the event. Though interesting topics were RT, China, Birmingham and theshopforyourshop. Having a good social media presence is beneficial for brand awareness and means that people will be more interested in their announcements and products.
The top tweeters from the event are seen in the list above. These people managed to get their name out there using the #AutumnFair2015.
Conference Tracking Autumn Fair on Twitter #AutumnFair2015
Organized by i2i Events , Autumn Fair is celebrated as the season’s number one gift and home trade event. This was a must-attend event for UK and international buyers looking for the most brilliant new products and innovations ahead of Christmas, Valentine’s Day, Easter, Mother’s Day and Spring.
“With an astounding 29,000 visitors from the UK and overseas and an incredible 1,400+ exhibitors, Autumn Fair introduces some of the world’s best brands to some of the industry’s best retailers – a high quality audience of switched on buyers from key multiples, independents, online retailers and department stores.”
This fair offered the perfect opportunity to discover new brand and exclusive products that were not seen anywhere else. While it also offered perfect networking opportunities to meet industry peers, new brands and leading retail experts. Along with this it had fantastic possibilities for product diversity and allowed attendees to see new and exciting product launches.
The ODM Group is always following new market trends by tracking events and conferences. For more of our case studies on previous conferences see the list below:
- Event tracking on Twitter: Adtech Asean 2015
- Tracking Conference on Twitter #M360 by Mumbrella
- Social and Digital Marketing Conference – #SMWF Europe
- Conference tracking and analysis: Riseconf 2015
- Conference tracking on twitter – E3: 2015
For highlights of the Autumn Fair please see the below videos provided through the official Autumn Fair Youtube Channel.