Sports merchandise is a great way to compliment a business in the fitness and health market. Given that it is a growing market, with more people caring for their health than ever, using innovative products is a great way to represent your brand. Great innovative products are memorable for consumers, and when you are using a innovative product like this collapsible water bottle, your brand will also be memorable.
The Benefit of Using Great Sports Merchandise Like This:
- Innovation is key to making your brand stand out, be memorable, and ultimately increase your sales. A water bottle like this is a great example of sports merchandise that does this. It innovates in its collapsible nature, making a piece of potential branded promotional merchandise that is certainly usable and memorable to the consumer.
- Portability is essential for sports merchandise. Sports goods are likely to be used on the move while exercising, so this water bottle being collapsible brings it a cut above the rest of water bottles in the market in its trait of portability. This also means that your consumers are more likely to use it on the move.
- These two aspects: Innovation and Portability synergizing both lead to brand exposure, brand awareness and consequently brand activation. This is because the innovation will stick in the minds of its users. The portability will mean it is used and seen by many, and these two combined make this great piece of sports merchandise stand out.
- Increased Sales are a consequence of all of the above, the combined benefits of exposing your brand with a great piece of branded produce will inevitably lead to profitability.
The potential for Sports Merchandise is great, if you are interested in reading more here a few examples of how it has been used on the ODM blog: