Hendrick’s gin promises that it is “a most unusual gin” and “it’s not for everyone” and keeps the given promise by launching distinctive advertising campaign. One of the elements of it is vintage branded postcards with gin related quotes. Those are specifically designed to resemble the brand’s website.
When proposing an advertising campaign it is important to consider the positioning of the brand in the mind of consumer. Hendrick’s gin pays sufficient attention to the details and therefore form a strong and unique brand personality. As it is in this case, the brand chose to have branded postcards as gift with purchase. Which corresponds with the overall brand strategy and creates consistency of message. Branded postcards are not particularly expensive items, but they serve as a nice touch to a purchase of liquor.
What are the outcomes of the Advertising Campaign with Branded Postcards?
This promotional campaign is going to rise brand awareness and help brand to communicate its uniqueness on the marketplace. To a certain degree, branded postcards can accentuate it as an original advertising product. It is always a good idea to add a branded giveaways such as branded postcards to any promotional campaign. People like free stuff, so it will help to draw the initial interest towards the brand. As well as to boost sales and create excitement around the brand.
Using branded postcards as an advertising product is fairly unique approach. The more unusual is the advertising product, the higher is the chance that customers are going to notice it and remember it afterwards which is even more important.
Feel free to contact the ODM Group to learn more about branded advertising products, which you can include in your marketing strategy. We have years of experience with sourcing promotional products for companies all over the world. If you are interested in similar products, then check out some of our related case studies below: