Effective Brand Marketing: Let’s Learn from Wall’s Ice Cream!

Brand marketing, in its simplest form, is a way to communicate your brand’s value. And when done correctly, it helps to get your name out there, and it’s how people come to know and trust you. It’s the foundation of a lasting impression in the mind of consumers, and it’s absolutely essential for long-term success.

If you’re looking for ways to diversify your brand marketing materials, promotional products can be a great way to go. Let’s talk more about it here and take a closer look at some fantastic examples!

Brand Marketing With Wall’s Ice Cream

The Best Examples

While ice-cream trucks are a common sight in the West, you will find motorcycle vendors a familiar sight in Southeast Asia. Let’s take a closer look at these brand marketing ideas, which our team spotted in Laos, including a variety of branded merchandise.

Below are some pictures of Wall’s brand marketing sighted in Luang Prabang.

Brand Marketing

In this picture, we can easily spot Wall’s logo on the freezer and bin.

Such an eye-catching colour and design will definitely attract passers-by and grab consumers’ attention.

The company utilizes a large surface area by printing its logo on the merchandise.

The popping colour used for the product is wisely utilized to ensure interaction among consumers.

You see, branding merchandise helps increase your brand awareness.

The more people who see your product or logo, the more aware they become of your company, its products and its mission.

In addition to the eye-catching freezers, we spotted bike riders wearing Fedora hats that are incredibly popular right now.

Having a customized Fedora hat with the company logo is an immense brand marketing opportunity!

We would recommend Wall’s give out the Fedora hats as uniforms to their vendors.

This will significantly increase brand visibility and establish a presence when outdoors.

Increased brand awareness leads to increased sales, which can lead to increased profits for your growing business.

On top of that, uniform merchandise can also boost morale among employees by reminding them what the company stands for and why it’s important to do well in their jobs so that the company’s goals are reached.

Brand Marketing

Branded umbrellas have a large branding area as well, which is a fantastic opportunity for high visibility and brand exposure. There are many designs that you can use for branded furniture. It can be seen as an advertising platform as shown in the picture below.

The umbrella can act as a billboard by printing logos and slogans on the canvas.  It is ideal for brand marketing and as functional furniture.

Brand Marketing

Branded banner is another cost-effective way of advertising and marketing. Your company can take advantage of the low-cost printing from manufacturing in China. This physical banner can be reused several times for your marketing campaign.

How Does Brand Marketing Work?

Successful brand marketing is more art than science. It’s a delicate balance of understanding your target market, what they want and designing your product line to meet those needs. It creates an association between the brand and particular characteristics in people’s minds.

For example, Nike is known for its athletic apparel, while McDonald’s is known for fast food, and Coca-Cola is known for soda. Brand marketing aims to create positive associations in consumers’ minds, so they choose one company’s product over another’s.

Why Promotional Products Are Effective Brand Marketing Materials?

Brand marketing with merchandise can be a powerful way to connect with your core audience. For one thing, promotional products offer a more personal touch than other types of brand marketing materials like print ads or commercials.

That’s because they are used directly by consumers on an ongoing basis, which means they are being seen by others every time they are used. As such, they have a tremendous impact on brand recognition!

No matter what your goals are, here are some things you should keep in mind when choosing promotional merchandise:

1. Your target market. Who are you trying to reach? How do they think, feel, behave and shop? What problems do they need to solve, and what goals do they want to achieve?

2. Your objectives. What do you want to accomplish with your marketing efforts? Do you have a specific goal in mind (e.g., increase awareness or traffic), or do you want to make a specific impact (e.g., boost sales)?

3. Your competitors. Who else is trying to win the same customers you are? Who else is doing the same actions you’re doing but better?

Why is Visual Merchandise So Important for Your Brand?

Visual merchandising strategy plays a prominent role in brand marketing and advertising. Examples of visual merchandising are store appearances, signage, uniforms and point-of-sale displays.

Having branded merchandise either on a display or uniform can help create images of products in the customer’s mind. Images such as the company colour, logo, packaging and display of a product will evoke certain emotions.

Using Wall’s ice cream as an example, the visuals of Wall’s logo and colour act as a stimulus in enticing customers. This results in customers walking to your doorstep and making impulse purchases. 

How Do Branded Corporate Uniforms Work in Brand Marketing?

A uniform brings a positive effect to your brand image as your staff shares a sense of camaraderie. Its visual appeal with your company logo will exude a presence of authority, responsibility and professionalism.

For example, the Fedora hat acting as a uniform will help the wearer to stand out in the general public. It is a symbolic piece of accessories customers can easily be identified with when looking at it. They will be conditioned to look for the hat and logo in associating past experiences with your brand. The hat is also ideal for shielding the sunlight for outdoor occasions and making the wearer look good.

Effective Brand Marketing – What to Avoid?

Brand marketing can be a big part of your company’s growth, but some common pitfalls can really hurt your bottom line. What are these mistakes?

  • An inaccurate description of your potential customers.

The first step in any marketing strategy is to identify your target audience. Many companies assume that their products will be used by everyone and try to create a universal marketing campaign. However, this approach is doomed to failure. Why?

For starters, it’s impossible to please every person on the planet at the same time. In addition, no one will know how exactly your product will benefit them if you do not explain it clearly. Therefore, you need to understand who exactly will use your product or service.

  • Branding without focus on value.

Value propositions are statements that explain why consumers should buy from you instead of competitors. This statement must be clear and easy to remember.

Note that this phrase does not have to contain a detailed description of your product or service — its main task is to convey the main idea of ​​your brand and interest potential buyers.

Many companies tend to build their strategies based on their expectations and assumptions only. They forget to ask their target audience what they think. As a result, they may completely misunderstand the real needs of their customers, which leads to failure.

  • Starting out with no plan.

Many companies start out by ordering promotional products for an upcoming event and then try to build a program from there. While this may be effective in some cases, it’s best to create a plan upfront so your efforts are strategic and measurable. You probably wouldn’t launch a new product or service without first developing a plan, and the same should be true of your merchandise strategy.

  • Getting promotional items that don’t meet your objectives.

When choosing products for your brand marketing campaign, consider how they will help you achieve your goals. These brand materials should not only be useful but also relevant to your target market.

It’s important to stay away from items that may be too expensive for the average consumer to purchase on their own. While these items may seem like great ideas, they will more than likely go unused by the majority of your audience and simply waste a lot of money.

Instead, choose useful items such as water bottles and travel mugs that consumers can use on a daily basis. These items will not only help you reach a wider audience but also have a larger impact when it comes to generating brand awareness.

Give some thought about how the product will appeal to your specific audience and how it will help them remember your message.

Take a look at how the brand is continuously spreading awareness in other parts of the world:

Please take note that Wall’s ice cream is being marketed around the globe under different names.

In France, we found these custom patio umbrella sets branded with Miko outside a hotel near Verdon Gorge. With the nice weather, it will be enjoyable for customers to sit outside and prefer to have their meal there.

In China, we spotted this promotion along the busy streets. The bright red branded freezer cover is hard to miss as it is nicely branded and shows the products on sale.

In Singapore, the brand offered a spectacular giveaway with any $15 purchase of Wall’s ice cream! What makes these cooler bags a hit among the customers? Read more about it here:

Let’s Work Together!

You have a great idea for brand marketing material, but what comes next? You’ve got to get this idea off the ground and find a way to make it happen.

The road from idea to production is long, with many pitfalls that can derail even the greatest product That’s where ODM comes in!

We’ve been helping companies of all sizes with their product design and development needs since 2003, and we know how important this process is for any company. Our diverse approach makes us a great partner for businesses who want a team to manage their projects closely.

Together with our design agency, Mindsparkz, we ensure that we are always ahead of the game to guarantee that you will get new and innovative products for your marketing campaigns and promotions.

Contact us today to get started on developing a product that will go above and beyond your expectations!

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2023-03-27T15:12:09+08:00

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