Mammoth-sized travel tumblers, as Thermos have christened it, take centre stage in this eye catching POS display. Super-sizing employed by many brands; Red Bull, Bettina Barty and Chanel to name a few, is a great tool in getting the product and indeed brand out there and noticed.
Though, this was only one component to what can be considered an awesome POS exhibition. Below is a great display of the latest collection standing tall on a beautifully crafted branded platform, and in a open glass container.
This really helps with adding perceived value to the product, making it that little more of a luxury item than it already is of course.
To further this, Thermos included a very informational, but direct style of display, showing off some of their latest products and promotions on this strong promotional canvas holder.
The Benefits of thinking outside the box when creating a POS Display:
- Generate Sales. A well designed and implemented POS display should play a massive part in generating sales. Whether it be to catch the eye of a potential consumer, catalyst an impulse buy or simply to offer a means to look, feel and touch a product- these are all positives that should significant contribute to giving an additional boost to sales.
- Brand Awareness. POS displays play a massive part in getting your brand out there. If supported by a positive and fun display, this will only help your brand image, as well as improving on brand recognition.
- Promotion. Displays in general offer a superbly direct channel for promotion. Whether it be a new product launch, a sales promotion or even an event coming up, it allows a great way to getting the details out there!
Overall the benefits of thinking outside the box when it comes to POS displays, and in general marketing strategies are endless.
At ODM we have years of experience in fabricating in store displays, drinks promotions campaigns and promotional products. Feel free to contact us to learn more about promotional products or let us assist you in coming up with some new and innovative ways to promote your brand, and utilise your 2016 marketing budget.
Here a few other similar blogs that may spark some interest: